Thursday, June 18, 2015

War of 18-49 Update, Shark Tank (2014-15)


Let's take a look at the 2014-15 season (the sixth overall) of Shark Tank on ABC.

Timeslot Lo Avg Hi y2y A18-49+ Label y2y Results
Fri 9:00, Fri 8:001.5 1.822.2 -6%108hit(Fri) +5% detail

Rating the Ratings: ABC's one-time underdog story Shark Tank has now become a Friday night dynasty, yet again growing in A18-49+ and posting the best Plus for a Friday night series since Law and Order: SVU was on the night over a decade ago. For the historical reasons, I was tempted to go with an A- here like with The Middle. But the show had a few somewhat shaky points late in the season. The last month can be explained by the move to the low-viewed 8:00 hour, but it hit 1.5 on a couple occasions even before that. Perhaps it can cruise back to upper-1's in the fall, especially if the latest 8:30 choice Dr. Ken is well-sampled. But it kinda feels like we may be at or near the A18-49+ peak here. Grade: B+.

Here's the now updated War of 18-49 post for Shark Tank.

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