Wednesday, June 10, 2015

War of 18-49 Update, Cougar Town (2014-15)

Let's take a look at the 2014-15 season (the sixth and final overall) of Cougar Town on TBS.

TimeslotLo AvgHi y2yA18-49+Results
Tuesday 10:300.4 0.470.6 -31%28 detail

Rating the Ratings: The strange trip across multiple networks finally came to an end in season six of Cougar Town, but there was no sign of the audience that once made it a league average broadcast series. I'm not as harsh here as with the similarly-trending Justified because Cougar Town had a noticeable lead-in downgrade for the first half of the season; it led out of Ground Floor rather than the stronger repeats of The Big Bang Theory. But I couldn't go higher than this because it only perked up a bit even after Ground Floor was over. The year-to-year trend improved to -20%ish for much of that last half-season, but the final couple episodes were still down 28% and 29% year-to-year with TBBT lead-ins. Grade: C-.

Here's the now updated War of 18-49 post for Cougar Town.

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