Tuesday, June 23, 2015

War of 18-49 Update, NCIS: Los Angeles (2014-15)


Let's take a look at the 2014-15 season (the sixth overall) of NCIS: Los Angeles on CBS.

Timeslot Lo Avg Hi y2y A18-49+ Label y2y Results
Monday 10:001.3 1.602.0 -34%95marginal -26% detail

Rating the Ratings: NCIS: Los Angeles dropped a third from its delivery after the mothership NCIS last season. Premiering at just a 1.9 (below any Tuesday result ever) was somewhat disappointing, but the show held in the upper-1's for most of the rest of the season and thus became a massive improvement on CBS' huge bombs in the Monday 10/9c hour last season. It didn't go south of 1.5 till a stinker 1.4 after a strong Scorpion finale, and it couldn't recover when Stalker became its lead-in for the last three episodes. For these drastic timeslot moves, I tend to go back to what I predicted in Best Case/Worst Case for grading purposes. This was just a tenth below my prediction, which isn't really that bad, but I did underestimate its Scorpion lead-in by quite a bit. I like the timeslot improvement, but this kind of year-to-year drop strikes me as merely average in light of Scorpion's strength. Grade: C.

Here's the now updated War of 18-49 post for NCIS: Los Angeles.

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