Monday, May 6, 2013

Spotted Ratings, Thursday 5/2/13


WHAT MATTERS:
  • The general direction was "even to up" on the Thursday after the NFL Draft; only American Idol, which had already dropped noticeably on Wednesday, and Scandal, coming back from last week's high point, were on the downswing.
  • The biggest gainers were mostly comedies whose audiences had some draft overlap. The Big Bang Theory, Two and a Half Men, Parks and Recreation and Community were all up multiple ticks week-to-week.
  • The post-Draft bounceback was much less exciting in drama land. Person of Interest and Elementary stayed at last week's low levels, while Hannibal only got back one of the seven tenths it's given up over the previous two weeks. While that doesn't feel like "enough," keep in mind it's miles ahead of Awake, which only had a 0.7 in this slot last year.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
Wife Swap 3.66 1.1 +0%n/a 6/7 n/a +5% -4% 1.47
Grey's Anatomy 8.87 3.0 +11%+0% 10/22 -9% +9% -10% 3.43
Scandal 8.07 2.6 -7%+11% 8/20 +37% -9% +33% 2.83
The Big Bang Theory 16.29 4.9 +9%n/a 17/22 +4% +9% +4% 6.15
Two and a Half Men 12.12 3.2 +14%+9% 21/22 -16% +14% +19% 3.31
Person of Interest 12.96 2.4 +0%+14% 20/21 -4% +0% -4% 2.43
Elementary 9.75 2.0 +0%+0% 19/20 n/a +0% -18% 2.26
Community 2.67 1.2 +20%n/a 4/12 -14% +20% -14% 1.63
The Office 3.51 1.8 +6%+33% 19/21 -22% +38% -3% 2.25
Parks and Recreation 2.99 1.6 +23%+6% 11/22 -6% +23% -6% 1.85
Hannibal 2.61 1.1 +10%+23% 4/5 n/a +10% +57% 1.35
American Idol Thu 11.27 2.6 -7%n/a 16/16 -35% -5% -35% 3.37
Glee 5.19 1.9 +6%-7% 18/21 -30% +6% -7% 2.01
The Vampire Diaries 2.17 1.0 +0%n/a 18/21 -17% +0% -17% 1.36
Beauty and the Beast 1.23 0.5 +0%+0% 15/20 n/a +0% -9% 0.49

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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