Friday, May 17, 2013

Spotted Ratings, Thursday 5/16/13


WHAT MATTERS:
  • The finale of American Idol adjusted up in finals to a 3.6 demo, down a ridiculous 44% from last season's final episode. As I said yesterday, don't crucify the show over this individual point, because most Idol finales have faced almost no competition, and this one faced a ton. This was roughly what most of you expected, actually. Crucify it over the fact that it's been down a third or more year-to-year even in recent weeks when it faced almost no competition. Either way, it will not be a fun off-season for the Fox brass as they try to stabilize this sinking ship.
  • Meanwhile, NBC sent off The Office at easily its highest level of the season. It's the show's best rating since the middle of last season. And the 8:00 retrospective special was close to in line with the season's original average (and a big improvement over the usual 8/7c occupants). But the bigger lead-in didn't help Hannibal at all in a special 10:15-starting episode.
  • Big finale nights on the other networks were a bit underwhelming, surely due to the hefty competition. For the fourth time in six years The Big Bang Theory was down week-to-week for its season finale (though just by a single tick following a huge finals adjustment), while a two-hour Elementary, Grey's Anatomy, Scandal, The Vampire Diaries and Beauty and the Beast were all only about even week-to-week.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
Wipeout 3.81 1.0 -9%n/a 3/3 n/a -20% -26% 1.27
Grey's Anatomy 8.99 3.1 +0%-23% 7/24 -24% +2% -23% 3.81
Scandal 9.12 3.2 +0%+0% 1/22 +39% +0% +36% 3.29
The Big Bang Theory 15.48 4.8 -2%n/a 20/24 +9% -2% +92% 5.58
The Big Bang Theory (R) 11.83 3.3
-6% +57% 3.34
Elementary 8.98 2.0 +5%+38% 19/22 n/a -6% -21% 2.14
The Office (R) 4.43 2.1 +75% +56% 2.61
The Office 5.69 3.0 +30%+91% 1/23 +30% +55% +173% 3.46
Hannibal 2.46 1.1 +0%+30% 4/7 n/a +5% +69% 1.03
American Idol Thu 14.31 3.6 +24%n/a 8/18 -44% +47% +17% 4.26
The Vampire Diaries 2.24 1.1 +10%n/a 16/23 -8% +10% +267% 1.42
Beauty and the Beast 1.26 0.5 +0%+10% 15/22 n/a +11% +150% 0.52

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

1 comment:

Spot said...

Adjustments are a mystery, but some shows have standard adjustments. For instance, I can always count on Survivor being a tenth higher than it is initially listed. I would say that the standard TBBT adjustment is about 2 or 3 tenths.

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