Saturday, May 25, 2013

SpotVault - Motive (ABC) - Summer 2013 Ratings





Motive
Thursdays, 9/8c, ABC







Summer 2013 Original Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Mo5/20/201310:001:006.521.3433.78.92.91.16+12%
2Th5/23/20139:001:006.061.3429.34.71.31.65-21%
3Th5/30/20139:001:005.721.2332.14.61.21.38-13%
4Th6/27/20139:001:005.110.9329.33.71.01.19-25%
5Th7/11/20139:001:004.760.8328.76.41.01.17-32%
6Th7/18/20139:001:004.620.8329.06.51.21.12-29%
7Th7/25/20139:001:004.760.8330.36.91.11.10-27%
8Th8/1/20139:001:004.520.8328.65.31.31.09-27%
9Th8/8/20139:001:003.950.7328.34.81.01.01-31%
10Th8/15/20139:001:004.320.8328.94.91.21.08-26%
11Th8/22/20139:001:004.681.0328.94.91.21.33-25%
12Th8/29/20138:002:004.720.8328.33.8n/a0.98-19%
AVERAGES TO DATE:ViewersA18-49Skewy2yTrue2Sitch
4.960.9224%1.17-21%

Summer 2013 Encore Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Su5/26/20139:001:002.470.5227.73.50.80.78-36%
2Sa6/1/20139:001:002.20.3125.43.10.40.62-51%
3Su6/2/201310:001:002.270.5137.66.20.50.68-27%
4Th7/4/20139:001:001.680.3219.93.60.50.71-58%
5Sa8/10/20138:001:002.20.4221.01.9n/a0.69-42%

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

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