Wednesday, May 1, 2013

Spotted Ratings, Tuesday 4/30/13


WHAT MATTERS:
  • The Tuesday premiere of Grimm was rather Revolution-esque. It was certainly better than some other things NBC can (and has) put in the post-Voice slot this season, but the size of the increase was not particularly inspiring given the its lead-in size multiplied by over five. We'll see how it develops next week, but I'm pretty sure the show is still best utilized by NBC in a self-starting role. Meanwhile, a two-hour The Voice continued its mid-season drop-off, and the week-to-week decline would've been even larger in just the 8:00 slot (where it preliminarily averaged 3.4).
  • These two-hour The Voices remain quite an education on the power of timeslot competition; The Voice at 9/8c totally mowed down NCIS: Los Angeles and Dancing with the Stars, and the Fox comedies didn't do so hot either. ABC's only consolation on a dreadful night was a decent 10/9c showing from an Amanda Knox special.
  • But it was much sunnier at 8/7c with The Voice weaker; NCIS continued its rebound and Hart of Dixie reversed some of its recent bleeding.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
Splash 4.32 0.9 -18%n/a 7/7 n/a -18% -36% 1.13
Dancing with the Stars Tue 10.89 1.5 -25%-18% 6/6 -38% -27% -36% 1.88
Amanda Knox Speaks 8.47 1.7 n/a +10% -19% 1.92
NCIS 18.29 3.1 +11%n/a 17/22 +0% +9% +2% 3.72
NCIS: Los Angeles 13.07 2.2 -19%+11% 22/22 -27% -19% -28% 2.25
Golden Boy 7.64 1.3 -7%-19% 9/11 n/a -4% -28% 1.37
The Voice Tue 11.84 3.9 -5%n/a 6/6 +26% +46% +47% 4.38
Grimm 5.77 1.9 +46%+457% 3/19 +36% +90% +27% 1.70
Hell's Kitchen 4.79 2.0 +0%n/a 4/9 n/a -2% -18% 2.46
New Girl 3.57 2.0 -9%+5% 18/23 -9% +67% -9% 2.24
The Mindy Project 2.56 1.3 -13%-9% 18/22 n/a +44% -7% 1.45
Hart of Dixie 1.20 0.5 +25%n/a 12/21 -17% +25% -17% 0.64
America's Next Top Model (R) 0.52 0.2 -33% -33% 0.23

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

2 comments:

Spot said...

I have a feeling this might've been a bit more effective for Grimm if they had done this in season one. Now? Barring subsequent growth, it would seem its audience is its audience.

Spot said...

The most interesting data point from the night for me is the 1.5 for DWTS. I have been saying all season that it absolutely needs to be moved to sundays away from the voice and the fact that it went down so much when facing the voice just proves that.

Post a Comment

Newer Post Older Post Home
© SpottedRatings.com 2009-2017. All Rights Reserved.