Thursday, May 14, 2009

May Sweeps 2009 Week Three Analysis by genre


Previous genre lists: Week 2 | Week 1

BY GENRE
SCRIPTED HALF-HOUR
BBT +28%
30 Rock +12%
The Office +8%
HIMYM -5%
American Dad -11%
2.5 Men -12%
Rules -12%
Simpsons -14%
According to Jim (8:00) -23%
King of the Hill -24%
According to Jim (8:30) -27%
My Name is Earl -35%

SCRIPTED HOUR
Supernatural +20%
Criminal Minds +10%
NCIS +10%
Ghost Whisperer +5%
CSI: NY even
(Reaper 8pm vs. year-ago Reaper 9pm) even
Gossip Girl even
Smallville even
CSI: Miami -5%
(Wednesday 9-10pm Lost vs. year-ago Thursday Lost) -6%
One Tree Hill -8%
Numb3rs -9%
Ugly Betty -13%
Grey's Anatomy -16%
(House 8pm vs. year-ago House 9pm) -20%
Brothers & Sisters -21%
Medium (10-11pm) -23%
(Tuesday Without a Trace vs. year-ago Thursday WAT) -26%
Desperate Housewives -27%
CSI -28%
(Thursday Bones vs. year-ago Monday Bones) -30%

UNSCRIPTED
DWTS (Mon., 8-9:30pm) -5%
American Idol (Wed.) -5%
Dateline (2 hrs., Fri.) -7%
Survivor -7%
American Idol (Tues.) -11%
Law & Order -15%
America's Funniest Home Videos -17%
America's Next Top Model -17%
60 Minutes -17%
DWTS (Tues.) -24%
Extreme Makeover: Home Edition -35%
20/20 -37%
(Thursday Hell's Kitchen vs. year-ago Tuesday Hell's Kitchen) -47%

ANALYSIS: The picture darkened for comedy a bit in the third week of sweeps. The two year-to-year stalwarts, Big Bang and 30 Rock, kept on trucking, and The Office saw its first positive result, but Earl continued to fall apart and Fox animation took a hit, with even Dad seeing a double-digit decline despite having a repeat lead-in last year. A decent week for drama with two high-profile exceptions (DH and CSI). Week 3 Unscripted became our first all-negatives in the genre post, though usually there aren't the catastrophic drops seen in other categories (EM:HE excepted).

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