Thursday, May 21, 2009

May Sweeps 2009 Week Four Analysis by network


Previous network lists: Week 3 | Week 2 | Week 1

BY NETWORK

ABC
The Bachelorette (2 hrs.) +3%
DWTS (8-9pm, Mon.) even
DWTS (9-11pm, Tues.) -4%
AFHV (2 hrs., Fri.) -6%
Grey's Anatomy (9-10pm) -8%
20/20 -16%
Desperate Housewives (9-11pm) -24%
Extreme Makeover: Home Edition (7-9pm) -24%
Ugly Betty -26%

CBS
NCIS (8-9pm) +13%
HIMYM +12%
2.5 Men +10%
Ghost Whisperer +5%
Rules of Engagement (9:30pm) +2%
60 Minutes -6%
Numb3rs -9%
Criminal Minds -9%
CSI: Miami -16%
CSI -31%
(Tuesday Without a Trace vs. year-ago Thursday WAT) -31%

FOX
American Dad +4%
Simpsons even
King of the Hill even
American Idol (2 hrs., Wed.) -12%
American Idol (Tues.) -15%
(Thursday Bones vs. year-ago Monday Bones) -24%
(Thursday Hell's Kitchen vs. year-ago Tuesday Hell's Kitchen) -38%

NBC
Dateline (7-8pm, Sun.) even
Law & Order -23%

CW
Supernatural +8%
Smallville -18%
One Tree Hill -19%
Gossip Girl -21%
(Reaper 8pm vs. year-ago Reaper 9pm) -36%

ANALYSIS:
The comparisons are a little sparser this week, with finales wonking up the schedule and leaving a lot fewer direct comparisons, especially on NBC. ABC had a strong ending for DWTS, especially the Tuesday show, which really benefited from simply having the night to itself rather than being sandwiched between a couple awful shows. The Grey's comparison is also above average, though notably is taken against a non-finale from last year. EM:HE, Housewives, and Betty continued to struggle. Another solid week for CBS, especially the comedies, but Miami had a below-average week and CSI continued its downward spiral. The double-digit losses for Idol in the last week were not indicative of a cycle that was usually down only a bit, but the Sunday block did better than usual (though there was a Family Guy original mixed in this year that wasn't there last year). Supernatural remains the only good news on the CDub.

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