Thursday, May 21, 2009

May Sweeps 2009 Week Four Analysis by genre


Previous genre lists: Week 3 | Week 2 | Week 1

SCRIPTED HALF-HOUR
HIMYM +12%
2.5 Men +10%
American Dad +4%
Rules of Engagement (9:30pm) +2%
Simpsons even
King of the Hill even

SCRIPTED HOUR
NCIS (8-9pm) +13%
Supernatural +8%
Ghost Whisperer +5%
Grey's Anatomy (9-10pm) -8%
Numb3rs -9%
Criminal Minds -9%
CSI: Miami -16%
Smallville -18%
One Tree Hill -19%
Gossip Girl -21%
Law & Order -23%
Desperate Housewives (9-11pm) -24%
(Thursday Bones vs. year-ago Monday Bones) -24%
Ugly Betty -26%
CSI -31%
(Tuesday Without a Trace vs. year-ago Thursday WAT) -31%
(Reaper 8pm vs. year-ago Reaper 9pm) -36%

UNSCRIPTED
The Bachelorette (2 hrs.) +3%
Dateline (7-8pm, Sun.) even
DWTS (8-9pm, Mon.) even
DWTS (9-11pm, Tues.) -4%
60 Minutes -6%
AFHV (2 hrs., Fri.) -6%
American Idol (2 hrs., Wed.) -12%
American Idol (Tues.) -15%
Extreme Makeover: Home Edition (7-9pm) -24%
(Thursday Hell's Kitchen vs. year-ago Tuesday Hell's Kitchen) -38%

ANALYSIS: Comedy is still king, though this is a bit misleading because NBC's comedy block was down this week but wasn't accounted for due to the lack of 2008 half-hour breakdowns. Most dramas posted below-average performances, especially the CW's slate, while a solid ending for DWTS on Tuesday night and a rare decent year-to-year showing for Dateline NBC helped to lift unscripted a bit.

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