Thursday, May 14, 2009

May Sweeps 2009 Week Three Analysis by network


Previous network lists: Week 2 | Week 1

BY NETWORK
ABC
DWTS (Mon., 8-9:30pm) -5%
(Wednesday 9-10pm Lost vs. year-ago Thursday Lost) -6%
Ugly Betty -13%
Grey's Anatomy -16%
America's Funniest Home Videos -17%
Brothers & Sisters -21%
According to Jim (8:00) -23%
DWTS (Tues.) -24%
According to Jim (8:30) -27%
Desperate Housewives -27%
Extreme Makeover: Home Edition -35%
20/20 -37%

CBS
BBT +28%
Criminal Minds +10%
NCIS +10%
Ghost Whisperer +5%
CSI: NY even
HIMYM -5%
CSI: Miami -5%
Survivor -7%
Numb3rs -9%
2.5 Men -12%
Rules -12%
60 Minutes -17%
(Tuesday Without a Trace vs. year-ago Thursday WAT) -26%
CSI -28%

FOX
American Idol (Wed.) -5%
American Idol (Tues.) -11%
American Dad -11%
Simpsons -14%
(House 8pm vs. year-ago House 9pm) -20%
King of the Hill -24%
(Thursday Bones vs. year-ago Monday Bones) -30%
(Thursday Hell's Kitchen vs. year-ago Tuesday Hell's Kitchen) -47%

NBC
30 Rock +12%
The Office +8%
Dateline (2 hrs., Fri.) -7%
Law & Order -15%
Medium (10-11pm) -23%
My Name is Earl -35%

CW
Supernatural +20%
(Reaper 8pm vs. year-ago Reaper 9pm) even
Gossip Girl even
Smallville even
One Tree Hill -8%
America's Next Top Model -17%

ANALYSIS:
Fox puts up negatives from top to bottom for the second time in three weeks, but Idol is still having a pretty decent cycle. CBS still has the most to crow about out of the big four, but their week was not as impressive as the Week 2 performance that saw just four negatives in fifteen comparisons. ABC starts with an OK Monday Dancing and then just gets ugly, even seeing the usually-improved 20/20 take a huge hit this week thanks to an incompatible Disney movie lead-in. No real changes for NBC, though L&O escapes the triple-negative-20 club and Earl continues to implode. CW's scripted stuff had a very healthy week.

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