Thursday, June 6, 2019

The War of 18-49, Supergirl


CBS Branches Out

Before it became part of the superhero tradition on the CW, Supergirl began its life as an attempt to take that tradition to one of the big four networks. In season one, it aired on CBS, riding a The Big Bang Theory lead-in (4.4) to 12.955 million viewers and a 3.1 viewers for its premiere on October 26, 2015. Then it became the lead-off piece in a three-drama CBS Monday, on a night where the eye has historically aired a powerful comedy block. It fell to 2.2 in week two, then never broke 2.0 again; it settled at mid-1's late in the fall, bounced back up to high-1's in the winter, and got as low as 1.3 in the spring. Most big four shows at this level would've been renewed, but instead CBS opted for a return to Monday comedy, leaving Supergirl season two to the CW.

The CW's Monday Anchor

On the CW, Supergirl stayed in its CBS timeslot on Monday at 8/7c. It only brought half the Plus of its CBS season, but that still made it the #2 show on the network behind The Flash, including a 1.1 for its CW premiere night as well as for its first crossover episode in late November. It was normally around a 0.7 for most of the season, but got as low as 0.5 in the late spring.

Season three brought a return to Monday at 8/7c but another big decline in the ratings; it got a 0.9 for the crossover and a couple 0.6's in January, but was otherwise a steady diet of 0.4's and 0.5's.

Starting a New Night

Then came season four, in which Supergirl was asked to anchor yet another big network experiment; the CW decided to return to programming on Sunday night for the first time in nearly a decade. This resulted in another down season, with mostly 0.3's and the occasional 0.4 (plus a 0.8 for a crossover episode). In season five, Supergirl will give up its anchor duties for the first time; it's going to stay on Sunday but at 9/8c, following the new Batwoman series.

Adults 18-49 info by season:

SeasYearSlotAvgy2yLoHiResultsGrade
12015-16Monday 8:00, CBS1.671.33.1detail
22016-17Monday 8:00, CW0.72-57%0.51.1detailB+
32017-180.51-30%0.40.9detailC+
42018-19Sunday 8:000.35-31%0.30.8detail

Historical-adjusted ratings by season:

SeasYearA18-49+LabelNow19y2yLoHiPremiereFinale
12015-16115solid1.098621521586
22016-1759hit(CW)0.56-49%39948851
32017-1846hit(CW)0.44-22%35804841
42018-1937solid(CW)0.35-21%28814832

AVERAGE:64hit(CW)
CAREER:257blip



The War of 18-49 chronicles the ratings history of veteran primetime series. For more, see the Index.

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