Tuesday, June 13, 2017

The Breakdown: CW Monday in 2016-17 (Supergirl, Jane the Virgin)




It's time for a journey through the CW Monday schedule in 2016-17...


fall

Year8:008:309:009:30Avg
2015-16Crazy Ex-GirlfriendJane the Virgin23
2027
2016-17SupergirlJane the Virgin50 (+118%)
69 (+252%)31 (+18%)
VsAvg+56%-15%+24%
Rank3/1610/166/16

Timeslot upgrades don't get much more drastic than Crazy Ex-Girlfriend -> Supergirl. In the fall, it was actually more than tripling the early CEG deliveries! And for much of the season, that upgrade was enough to prop Jane the Virgin up to about even in raw numbers.

winter

Year8:008:309:009:30Avg
2015-16Crazy Ex-GirlfriendJane the Virgin23
2324
2016-17SupergirlJane the Virgin44 (+88%)
59 (+160%)29 (+19%)
VsAvg+49%-12%+21%
Rank3/1610/165/16

The Supergirl growth became a bit less ridiculous later in the season, like from mid-200s to mid-100s. Jane continued to cling to 0.4's for many of its winter episodes.

spring

Year8:008:309:009:30Avg
2015-16ReignJane the Virgin22
1925
2016-17SupergirlJane the Virgin34 (+56%)
47 (+143%)22 (-11%)
VsAvg+24%-33%-2%
Rank5/1614/168/16

Reign took over for Crazy in the year-to-year comparisons but Supergirl's growth stayed in the triple digits. However, Jane the Virgin kinda limped to the finish, with three 0.2's down the stretch run.

Rating the Ratings

NameLoAvgHiy2yPlusLabelPlusy2yResults
Supergirl0.50.721.1-57%59hit(CW)-49%detail
Jane the Virgin0.20.340.4-9%27marginal(CW)+8%detail

Supergirl: This is a tough one to grade, but my bar for success before the season was how it fared relative to Arrow. The superhero empire had a disappointing year in general but this show ended up a full tenth ahead of Arrow, and easily the second-biggest show on the CW. Its comparisons almost singlehandedly kept the network close to even in an otherwise underwhelming season, and it was the best of the bunch relative to expectations. Grade: B+.

Jane the Virgin: It went 25 -> 27 in Raw Plus but, with the huge lead-in upgrade, 27 -> 25 in True Plus. I don't think Supergirl should've been expected to boost this show much, but at least it kept things from getting too ugly in Jane's last weeknight season. It's off to Friday next year. Grade: C+.

The names in this last table link to the shows' War of 18-49 pages. Links with an asterisk(*) have been updated with the new info. Updates to younger shows will come later in the summer.

Here's the now updated Schedules Plus for CW Monday.

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