Monday, September 14, 2020

The Breakdown: CW Sunday in 2019-20 (Batwoman, Supergirl)




It's time for a journey through the CW Sunday schedule in 2019-20...

NOTE: In addition to classic A18-49+, Breakdown posts in 2019-20 also use CVPlus, comparing spring ratings against a higher league average due to viewership inflation from COVID-19 stay-at-home orders. See here for more.


fall


Year8:008:309:009:30Avg
2018-19SupergirlCharmed37
3836
2019-20BatwomanSupergirl35 (-4%)
41 (+6%)30 (-15%)
VsAvg+7%+15%+10%
Rank5/104/104/10

The CW added yet another new show to its superhero stable in Batwoman, which showed some early life at 8/7c. However, relocated Supergirl was unable to keep up with the successful early part of Charmed's rookie season, keeping the nightly average on the slight downside.

winter


Year8:008:309:009:30Avg
2018-19SupergirlCharmed30
3326
2019-20BatwomanSupergirl25 (-16%)
25 (-25%)25 (-6%)
VsAvg-23%-10%-17%
Rank8/105/107/10

The hourly dynamics flipped in the winter, as Batwoman lost a lot of steam while Supergirl got compared more favorably against a fast-weakening Charmed.

spring


Year8:008:309:009:30Avg
2018-19SupergirlCharmed26
3220
2019-20BatwomanSupergirl18 (-29%)
20 (-38%)17 (-14%)
VsAvg-40%-31%-36%
Rank8/109/108/10

I have expressed many times this summer my reservations about using CVPlus for both the CW and for Sunday shows, and this is where both of those caveats merge! There was no real sign that the pandemic did anything for these shows' raw numbers, and so if you believe CVPlus, they took far bigger collapses than last year's pair, but Classic Plus shows similar trends in winter/spring.

Rating the Ratings

NameLoAvgHiy2yPlusLabelPlusy2yResults
Batwoman0.10.260.631marginal(CW)detail
Supergirl*0.10.220.6-36%27marginal(CW)-25%detail

Batwoman: Very frontloaded, like Charmed a year ago, but in a world where the superhero empire is declining so rapidly, success for these shows is not necessarily a guarantee. A newbie ekeing out a 30 Plus leading off Sunday night still goes down as a decent result. Grade: B-.

Supergirl: Clearly on the decline like most of the network, but I'd say the move from 8:00 to 9:00 explains a decent chunk of it. The declines in DVR were much smaller. Grade: C.

The names in this last table link to the shows' War of 18-49 pages. Links with an asterisk(*) have been updated with the new info. Updates to younger shows will come later in the summer.

Previous Breakdowns for CW Sunday: 2015-16 | 2016-17 | 2017-18 | 2018-19

Here's the now updated Schedules Plus for CW Sunday.

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