Monday, September 7, 2015

Cablemetrics: Fear the Walking Dead, Falling Skies, Awkward


These numbers are current through Thursday, September 3.

WHAT MATTERS:
  • Fear the Walking Dead (4.10) was down 17% in week two. This is basically an average scripted series week two drop, which is probably a good thing for a premiere that had so much hype and brought so many fans from a different series. Again, it really depends on your perspective; on the one hand, The Walking Dead itself hasn't been this low in over three seasons. On the other, even if it just settles as half of Walking Dead's norm, that's still very easily within broadcast megahit territory.
  • Many of the shows that faced the FtWD premiere were on the rebound last Sunday. That was certainly welcome news for The Strain (0.61), pretty much all the way back to normal after a ghastly 0.40 the previous week. And TNT's dramas also did well, with Falling Skies (0.63) ending its five-year run on a new season high and The Last Ship (0.80) posting its second-best number of the season with the finale still a week away. TNT rounded out a good week on Tuesday with a big spike for the Rizzoli and Isles finale (0.82), though its new lead-out Public Morals (0.25) still shed three hundredths in week two.
  • Most notable in premiere world this week was MTV's young-skewing comedy duo Awkward (0.72) and Faking It (0.48), back in surprisingly healthy fashion. Awkward was actually above its last half-season premiere (a 0.66 11 months ago), while Faking It was down single-digits. Awkward tends to drop a ton post-premiere, but it's a promising start for these shows; maybe they benefited by getting more of a jump on the broadcast competition.
    FULL TABLE:

    Show Net This Week This Season
    Ep# A18-49 Last Seas Avg
    y2y
    Proj
    Proj +
    Skew
    Fear the Walking Dead AMC2 4.10 -17%1 4.52 n/a 4.24 252 63%
    Rick and Morty ADSM6 1.01 -5%2 1.02 +69% 1.11 66 64%
    The Haves and the Have Nots OWN22 0.94 -4%2 0.91 -2% 0.91 54 37%
    The Last Ship TNT12 0.80 +14%2 0.72 -32% 0.72 43 31%
    Awkward MTV1 0.72 n/a5 0.72 +9% 0.56 33 71%
    Rizzoli and Isles TNT12 0.82 +30%6 0.70 -27% 0.70 42 21%
    The Strain FX8 0.61 +52%2 0.62 -41% 0.60 36 56%
    Girl Meets World DISN14 n/a n/a2 0.51 -15% 0.50 30 29%
    Falling Skies TNT10 0.63 +34%5 0.49 -35% 0.49 29 31%
    Faking It MTV11 0.48 n/a2 0.48 -6% 0.35 21 66%
    Mr. Robot USA10 0.46 -6%1 0.48 n/a 0.48 28 44%
    Ray Donovan SHO8 0.46 +7%3 0.44 -5% 0.49 29 42%
    Tyrant FX12 0.37 -12%2 0.37 -31% 0.37 22 40%
    Young and Hungry ABCF13 0.37 +19%2 0.37 -9% 0.37 22 64%
    Switched at Birth ABCF12 0.36 +3%4 0.36 -35% 0.36 21 49%
    Scream MTV10 0.34 +21%1 0.34 n/a 0.34 20 57%
    Hell on Wheels AMC7 0.28 -3%5 0.30 -22% 0.30 18 21%
    Graceland USA11 0.25 -17%3 0.29 -38% 0.29 17 43%
    SexDrugsRockRoll FX8 0.24 -40%1 0.28 n/a 0.27 16 55%
    Chasing Life ABCF9 0.26 -7%2 0.27 -45% 0.27 16 48%
    Public Morals TNT2 0.25 -11%1 0.27 n/a 0.25 15 18%
    Dominion Syfy9 0.17 -19%2 0.26 -45% 0.26 15 36%
    Defiance Syfy13 0.22 -8%3 0.25 -46% 0.25 15 28%
    Dark Matter Syfy13 0.21 -19%1 0.24 n/a 0.24 14 30%
    Married FX8 0.19 -41%2 0.22 -41% 0.21 13 60%
    Playing House USA6 0.23 +35%2 0.18 -54% 0.18 11 54%
    Kevin from Work ABCF5 0.19 +90%1 0.17 n/a 0.18 11 56%
    Masters of Sex SHO8 0.13 +30%3 0.14 -47% 0.14 8 29%
    True Detective HBO


    2 1.15 +17% 1.15 68 56%
    Pretty Little Liars ABCF


    6 0.89 -7% 0.89 53 56%
    Ballers HBO


    1 0.84 n/a 0.84 50 63%
    The Game BET


    9 0.63 -24% 0.63 37 56%
    Suits USA


    5 0.61 -21% 0.61 36 35%
    Major Crimes TNT


    4 0.60 -29% 0.60 36 18%
    Power STRZ


    2 0.57 +78% 0.57 34 57%
    Teen Wolf MTV


    5 0.50 -30% 0.50 30 54%
    The Fosters ABCF


    3 0.48 -18% 0.48 29 51%
    Devious Maids Life


    3 0.46 -24% 0.46 28 44%
    The Brink HBO


    1 0.46 n/a 0.46 27 54%
    Clipped TBS


    1 0.45 n/a 0.45 26 46%
    Humans AMC


    1 0.39 n/a 0.39 23 42%
    Baby Daddy ABCF


    4 0.37 -14% 0.37 22 61%
    Melissa and Joey ABCF


    4 0.36 -21% 0.36 22 62%
    Complications USA


    1 0.35 n/a 0.35 21 31%
    Royal Pains USA


    7 0.35 -35% 0.35 21 31%
    Stitchers ABCF


    1 0.34 n/a 0.34 20 51%
    Murder in the First TNT


    2 0.31 -30% 0.31 19 19%
    Proof TNT


    1 0.31 n/a 0.31 19 19%
    UnREAL Life


    1 0.27 n/a 0.27 16 49%
    Killjoys Syfy


    1 0.23 n/a 0.23 14 31%
    Halt and Catch Fire AMC


    2 0.16 -35% 0.16 10 39%
    Becoming Us ABCF


    1 0.11 n/a 0.11 6 46%

    The Cablemetrics table can be sorted by clicking any of the categories at the top (and a second click will sort in the other direction.) After having sorted by a category, you can hold SHIFT and click another category to sort by the second category within the first.

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