Tuesday, October 2, 2012

Premiere Week Year-to-Year: Top 10 Winners/Losers


As I said before the season, I'm retiring the daily Demos Year-to-Year posts, but I do want to continue doing the recap posts that spotlight the top gainers/losers of the week. I may not do them for every single sweeps week, but I'm definitely doing at least one for each sweeps period.

For this premiere edition, the SHOW winners/losers count not just the premieres from premiere week, but all of the season/series premieres that I count under the 2012-13 banner through September 30 (dating back to Grimm on August 13). The TIMESLOT winners/losers count only timeslot comparisons during the traditional premiere week (September 24-30). TIMESLOT also only counts original-vs.-original comparisons.

The Question, Tuesday 10/2/12: How Much Hope for Fox Tuesday?


Fox's four-comedy block on Tuesday was just one of the many buzzed-about lineups that came in below expectations during premiere week, and that was with two episodes of the block's strongest show, New Girl. Tonight, Fox begins leading off the evening with the regular 8/7c occupant, the much lower-rated returnee Raising Hope. How much hope should we have for the first show of the new Fox Tuesday? That's The Question for Tuesday, October 2, 2012.

Monday, October 1, 2012

Spotted Ratings, Sunday 9/30/12


WHAT MATTERS:
  • ABC premiere Sunday: great for the returnees, not s'much for the new show. Once Upon a Time and the Sunday premiere of Revenge were both just barely below their year-ago series premieres and wayyy ahead of their respective high-2 and low-2 levels from late last spring. Both shows did about 0.3 better than I expected, though most commenters were closer to the mark. Given those results, it's undoubtedly a slow start for 666 Park Ave at 10/9c. It was down about 30% from the year-ago Pan Am premiere despite having the same-sized lead-in.
  • NFL overrun-infused Fox saw a nearly-even return from The Simpsons, but it quickly soured from there, as the rest of the animation was down in the general 15-20% vicinity vs. the year-ago occupants.
  • CBS was also soft with the returns of The Amazing Race, The Good Wife and the Sunday debut of The Mentalist. The first two were down in the same 15-20%ish range year-to-year, while The Mentalist took a bit bigger hit in its first run at the Sunday 10:00 death slot.
  • NBC's great Giants/Eagles matchup sent Sunday Night Football up a bit despite the competition.
  • There was some ratings interest on Showtime, where Dexter (1.3) remains another of those cable serials that keeps growing and growing and growing. It was up two tenths year-to-year to yet another best-ever level. Emmy-sweeping Homeland (0.7) came back about equivalent to last season's finale numbers, but that meant massive growth (more than 50%) from last year's series premiere.

First Two Weeks, Revolution


WEEK ONE
With a full premiere week in the books, Revolution remains the season's biggest premiere to date by a pretty long shot. It began on pre-premiere Monday with 11.65 million viewers and a 4.1 demo. Its lead-in was also huge (The Voice averaged a 5.1 demo in the 9:30 half-hour), but this show did a better job of holding onto it than most people expected.


First Two Weeks, The Mob Doctor


WEEK ONE
The Mob Doctor was the first drama series premiere of the 2012-13 season, managing a paltry 1.5 demo on pre-premiere Monday against a strong week two of The Voice and nothing special on the other networks. That meant it dropped noticeably from its Bones lead-in (2.3).


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