Friday, October 30, 2015

War of 18-49 Update, So You Think You Can Dance (Summer 2015)

Let's take a look at the summer 2015 season (the twelfth overall) of So You Think You Can Dance on Fox.

Timeslot Lo Avg Hi y2y A18-49+ Label y2y Results
Monday 8:000.7 0.951.3 -24%56marginal(sum) -15% detail

Rating the Ratings: Fox's So You Think You Can Dance turned in a third straight 20%+ decline this season, with this one actually a bit steeper than even the previous two seasons. I'm still not going into D territory or lower here because this was a pretty tough competitive situation, as SYTYCD was opposite the strongest-ever seasons of The Bachelorette and American Ninja Warrior, but it's still pretty tough to put a positive spin on it.

As has become tradition with the SYTYCD update, I'm writing it without knowledge of its fate for next summer. Once again, it should be noted that it is a noticeably weaker show than the last time it got renewed... but it should also be noted that Fox had so many other debacles with summer programming that it probably can't be counted out. Grade: D+.

Here's the now updated War of 18-49 post for So You Think You Can Dance.

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