Thursday, October 29, 2015

War of 18-49 Update, Rookie Blue (Summer 2015)

Let's take a look at the summer 2015 season (the sixth and final overall) of Rookie Blue on ABC.

Timeslot Lo Avg Hi y2y A18-49+ Label y2y Results
Thursday 10:000.5 0.650.8 -31%39flop -22% detail

Rating the Ratings: Canadian import Rookie Blue had a nice five years of incredibly consistent OK-for-summer ratings on ABC Thursday, but it came to an end this year as the show took a huge drop as part of a tri-drama lineup. It probably wasn't that compatible with The Astronaut Wives Club and Mistresses, but it's had lead-ins that bad before and held up better. After a horrible 0.6 premiere, it actually ticked up in the following weeks (as high as a 0.8 on July 23) but then gave it all back in the second half of the season. Even at its reportedly very cheap cost, this was not a level at which ABC would be begging to have it back, and it ended with a cancellation announcement a couple weeks ago. Grade: D.

Here's the now updated War of 18-49 post for Rookie Blue.

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