Thursday, October 22, 2015

War of 18-49 Update, Big Brother (Summer 2015)


Let's take a look at the summer 2015 season (the seventeenth overall) of Big Brother on CBS.

Timeslot Lo Avg Hi y2y A18-49+ Label y2y Results
Wednesday 8:001.8 2.042.2 -9%121bighit(sum) +2% detail
Thursday 9:001.8 1.992.1 -8%118bighit(sum) +3%
Sunday 8:001.7 1.952.3 -9%116bighit(sum) +1%

Rating the Ratings: CBS' three-night summer reality franchise had another very healthy campaign, barely inching up in Plus on all three nights. It was one of the many veteran unscripted series to post a new series high this summer, though its growth was not nearly as drastic as The Bachelorette, American Ninja Warrior and even America's Got Talent. But as the rose has come off the bloom somewhat for CBS' push into original dramas during the summer, Big Bro is becoming ever more valuable. Grade: B+.

Here's the now updated War of 18-49 post for Big Brother.

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