Friday, July 20, 2018

A18-49+ Update: Originals vs. Repeats, Comedies vs. Dramas in 2017-18


Here's a look at the different types of programming in 2017-18. This post will combine the broad programming categories (originals, repeats, sports, specials, movies) as well as the sub-categories within the original series realm (comedies, dramas, reality, news).

Big Four Category Ratings

YearOverallOriginalsRepeatsSpecialsMoviesSports
2001-0298100819276157
2002-0393100758664135
2003-0494100759366159
2004-0594100698563159
2005-0692100658154146
2006-0791100609252136
2007-0890100558454152
2008-0993100539252162
2009-10961005010047197
2010-1193100519847199
2011-12971005010145223
2012-13981004910447229
2013-141031004710649252
2014-151021004711850254
2015-161081005111652270
2016-171151005613762307
2017-181171005113565305



After last year's blip, the average for repeats fell back to the 50ish level where it's mostly been residing for the better part of a decade. Much of the blame here goes to Fox, which aired a really high percentage of repeats (23%). Even with help from the Winter Olympics, the sports average actually declined in a down year for the NFL and the World Series.

Big Four Category Real Estate

YearOriginalsRepeatsSpecialsMoviesSports
2001-0258%13%6%14%8%
2002-0362%14%5%13%6%
2003-0461%19%4%11%5%
2004-0563%20%5%8%5%
2005-0662%20%3%8%7%
2006-0763%23%3%5%6%
2007-0861%23%3%5%7%
2008-0965%19%6%4%6%
2009-1062%22%4%4%9%
2010-1164%21%4%4%6%
2011-1266%20%4%2%7%
2012-1364%21%6%2%8%
2013-1462%20%6%2%9%
2014-1566%18%6%3%8%
2015-1666%17%6%2%9%
2016-1765%16%6%3%10%
2017-1865%17%5%2%12%



Though some of the sports staples struggled in 2017-18, the percentage of real estate occupied by sports content was on the uptick again, hitting another new high for the A18-49+ era. Such an increase is not uncommon in a Winter Olympics year; 2013-14, 2009-10 and 2005-06 were all higher than the surrounding seasons.

Big Four Original Sub-Category Ratings

YearComedyDramaRealityNews
2001-021211049872
2002-031169712766
2003-041019614166
2004-058211311661
2005-067711112060
2006-078410711958
2007-089810111161
2008-0910110011662
2009-101019911661
2010-111109412161
2011-121179411459
2012-131039412065
2013-141019411871
2014-151079511970
2015-161009611777
2016-171089112379
2017-181129112274



In the year of Young Sheldon plus Will and Grace and Roseanne revivals, comedies made a second straight move upward; this was the second-highest Plus average for comedies as a whole in the last 15 years. Like the other big comedy season of 2011-12, this was not about the networks just having a few comedies that happened to be big; as you can see below, the percentage of comedies within the league average real estate was the same as last year.

The ratings gains for comedy almost entirely came at the expense of newsmagazines; in particular, 20/20 was completely obliterated when paired with Friday night genre dramas. And with the NFL struggling, CBS could not count on its usual growth from 60 Minutes.
 

Big Four Original Sub-Category Real Estate

YearComedyDramaRealityNews
2001-0221%44%14%21%
2002-0319%42%19%20%
2003-0421%41%19%20%
2004-0516%41%26%17%
2005-0616%45%23%15%
2006-0711%48%26%15%
2007-089%40%38%12%
2008-0911%49%28%12%
2009-1013%45%30%12%
2010-1114%43%30%13%
2011-1216%41%30%12%
2012-1319%40%29%12%
2013-1420%44%27%9%
2014-1515%50%24%11%
2015-1615%51%24%10%
2016-1717%51%21%10%
2017-1817%50%22%10%



Boring year for these percentages, but it does notably mark a fourth consecutive year that at least half the stuff in the league average is drama. ABC is trying to end that streak next year with an uncommonly drama-light schedule, but then there's CBS, which killed a comedy hour on Monday in favor of another drama.

Here's the now updated A18-49+ programming categories post.

Here's the now updated A18-49+ original sub-categories post.

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