Wednesday, August 2, 2017

Cablemetrics: Rick and Morty, Game of Thrones, Insecure, Teen Wolf


These numbers are current through Monday, July 31.

WHAT MATTERS:
  • Two years after its last premiere, Adult Swim cartoon Rick and Morty (1.48) returned with a breakout performance on Sunday, exploding to 44% above its 2015 premiere and 32% above its series high (which was a 1.12 in the second episode of last season). 1.48 is great, but like all things Adult Swim, it is far more impressive in the even younger adult demos; it averaged a 1.94 in A18-34, which is well within megahit territory by broadcast standards.
  • In week three, Game of Thrones (4.30) dropped by three hundredths and remained very close to its post-premiere trajectory from last season; it's now gone +18% / +18% / +16% year-to-year in its three episodes.
    • In this particular week, you could at least make the argument HBO had even better news from the lead-out comedies. Ballers (1.26) was actually up a few hundredths from its week-ago premiere, and the 10:30 comedy Insecure (0.66) grew by more than a tenth week-to-week. Ballers tied Silicon Valley's raw series high, and Insecure had a higher raw number than Veep has done in its last four seasons at 10:30 (most of which had the indirect Thrones lead-in).
  • Elsewhere on Sunday, Teen Wolf (0.26) returned to MTV for the back half of its final season. While it remains a shadow of what it was even a season ago, this point did stack up pretty well against the first half of the season (which only got as high as 0.26 one time, and averaged a 0.22). And TNT had a particularly promising outing from drama newbie Claws (0.56), surging to nearly a tenth above its previous series high.
FULL TABLE:

ShowEpisodeSeason
NameNetEp
A18-49
Last
SeasAvgy2yProjProjPlusSkewMale
Game of ThronesHBO34.30
-1%
74.45+18%4.5336959%56%
Rick and MortyADUL11.48

31.48+44%1.4411766%67%
BallersHBO21.26
+3%
31.24+76%1.008262%59%
PowerSTAR60.78
-5%
40.75-16%0.756156%45%
The Haves and the Have NotsOWN160.60
-9%
40.64-18%0.685533%34%
InsecureHBO20.66
+20%
20.60+365%0.736064%53%
American Dad!TBS160.46
-2%
130.53-3%0.524368%59%
Queen SugarOWN70.42
-11%
20.48-7%0.473837%29%
SnowfallFX40.42
-9%
10.48
0.423554%61%
ClawsTNT80.56
+24%
10.45
0.473846%38%
PreacherAMC70.47
+7%
20.44-31%0.443644%59%
Daytime DivasVH1100.38
-19%
10.43
0.433555%23%
Being Mary JaneBET120.34
+26%
40.40-46%0.403254%23%
WreckedTBS60.34
-8%
20.39-20%0.363050%52%
Queen of the SouthUSA80.41
+8%
20.38-5%0.373043%38%
The StrainFX30.33
+10%
40.38-24%0.322645%60%
Animal KingdomTNT80.36
-10%
20.37-12%0.383141%49%
ShooterUSA20.32
-22%
20.36-18%0.393235%55%
SuitsUSA30.34
-6%
70.35-32%0.332732%47%
People of EarthTBS20.33
+10%
20.32+2%0.332758%56%
The FostersFREE30.29
-3%
50.31-23%0.292450%29%
ShadowhuntersFREE180.24
0%
20.26-38%0.262150%34%
Teen WolfMTV110.26
+24%
70.23-45%0.231860%45%
Odd Mom OutBRAV30.21
0%
30.21+27%0.252145%25%
NashvilleCMT210.16
0%
50.20-79%0.201630%37%
KilljoysSYFY50.22
+29%
30.17-7%0.171436%56%
Blood DriveSYFY70.11
-15%
10.15
0.141137%64%
Dark MatterSYFY80.17
+55%
30.15-9%0.151232%58%
The Bold TypeFREE40.16
+23%
10.15
0.151258%
StitchersFREE80.13
+8%
30.13-13%0.131144%
TurnAMC80.13
+8%
40.12-8%0.131125%47%
WillTNT50.10
0%
10.12
0.11934%
Wynonna EarpSYFY80.13
+30%
20.12-17%0.11930%48%
Twin PeaksSHOW100.06
-33%
10.10
0.08743%69%
LoadedAMC30.12
+50%
10.09
0.10844%
Orphan BlackBBC-70.10
+11%
50.08-17%0.08737%

The Cablemetrics table can be sorted by clicking any of the categories at the top (and a second click will sort in the other direction.) After having sorted by a category, you can hold SHIFT and click another category to sort by the second category within the first.

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