Thursday, August 3, 2017

The Breakdown: CW Thursday in 2016-17 (Supernatural, Legends of Tomorrow, Riverdale)




It's time for a journey through the CW Thursday schedule in 2016-17...


fall

Year8:008:309:009:30Avg
2015-16The Vampire DiariesThe Originals34
3829
2016-17Legends of TomorrowSupernatural55 (+64%)
57 (+50%)53 (+83%)
VsAvg+15%+42%+26%
Rank7/162/161/16

Where Supernatural goes, huge improvement vs. the previous 9/8c occupant usually follows. And so it was here, even compared with veteran The Originals. Legends of Tomorrow also held pretty close to its late spring ratings from season one, making for a major improvement on the final Thursday episodes of The Vampire Diaries.

winter

Year8:008:309:009:30Avg
2015-16Legends of TomorrowThe 10051
6438
2016-17SupernaturalRiverdale41 (-18%)
49 (-23%)34 (-10%)
VsAvg+3%-4%0%
Rank11/1610/1611/16

For the first time in its entire run (!!), Supernatural got a regular timeslot in the 8/7c hour to provide a launch-pad for newbie Riverdale. SPN went far below the sizable early weeks of Legends, and Riverdale trailed the year-ago The 100 as well.

spring

Year8:008:309:009:30Avg
2015-16Legends of TomorrowThe 10037
4628
2016-17SupernaturalRiverdale36 (-5%)
44 (-5%)27 (-4%)
VsAvg+6%-10%-1%
Rank10/1610/1610/16

The comparisons were a lot easier to take in the spring, when Legends came down to earth after DST.

Rating the Ratings

NameLoAvgHiy2yPlusLabelPlusy2yResults
Supernatural*0.50.600.8-16%49hit(CW)0%detail
Legends of Tomorrow0.50.641.2-20%52hit(CW)-5%detail
Riverdale0.30.380.531marginal(CW)detail

Supernatural: The resiliency continues. Grade: B.

Legends of Tomorrow: Already updated.

Riverdale: It deserved to get renewed, and not much more than that. After how the fall newbies went, anything in the remote ballpark of "deserve" was gonna get renewed. Now, we see if it can live up to anchoring a night and leading into Dynasty. Grade: C+.

The names in this last table link to the shows' War of 18-49 pages. Links with an asterisk(*) have been updated with the new info. Updates to younger shows will come later in the summer.

Here's the now updated Schedules Plus for CW Thursday.

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