Thursday, July 13, 2017

A18-49+ Update: Ratings by Day of Week and Time of Day in 2016-17


Here's a look at trends among the original series sorted by day of the week and time of day on the big four networks in 2016-17.

Big Four Original Series By Day of the Week

YearSundayMondayTuesdayWednesdayThursdayFridaySaturday
2001-0210010697991526961
2002-03981131011071506652
2003-04961241021081496453
2004-051251071041051246055
2005-061281041151061136255
2006-071101081181041226550
2007-081161041191051145857
2008-091081111251071165552
2009-101071121271051075455
2010-111091071111181205451
2011-121021201071211115939
2012-131001221001171146238
2013-14921261081081027041
2014-15881241041151027245
2015-16861201021191037256
2016-1785119111118987444



After years of flirting with a drop below 100, the Tuesday night average finally made a big move upward in 2016-17. New megahit This Is Us was the sexy story, but ABC's two-hour comedy night led by The Middle and American Housewife produced massive gains as well.

Tuesday's gain came at the expense of every other weeknight, but the biggest loser was Thursday; this allegedly important night for advertisers dropped below the league average (at least among its original non-sports series) for the first time in the A18-49+ era. There were two major causes: ABC's hit to the TGIT lineup in the fall as Scandal sat out, and the absolutely dreadful comparisons Fox had to endure on the night where the final American Idol season aired most of its episodes.

Meanwhile, Sunday ticked down yet again, and Friday ticked up to another new A18-49+ era high. The gap between the two threatens to hit single-digits next year, but ABC dropping Last Man Standing and shifting Shark Tank to Sunday may stem the tide.

Big Four Original Series By Time of Day

Year8:008:309:009:3010:0010:30
2001-029395106105103105
2002-0393102105105102103
2003-0491101106105105105
2004-058597109110108109
2005-068598110111104105
2006-07881021141149594
2007-08931051141138887
2008-099911488
2009-1010611382
2010-111041081141068583
2011-121051081141058682
2012-131081081141058479
2013-141101061091028884
2014-151121101091028581
2015-1610910783
2016-1711210380

The rise of the 8:00 hour seemed to reverse a bit in 2015-16, but it roared back in 2016-17, with the hour barely beating its era high from two years ago with a 112. And after stabilizing or rising slightly last season, the other two hours were down to new era lows. Keep in mind that averages for 2008-09, 2009-10, 2015-16 and 2016-17 are rougher due to lack of access to half-hour breakdowns.

Here's the now updated A18-49+ days of the week post.

Here's the now updated A18-49+ time of day post. 

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