Wednesday, July 12, 2017

Cablemetrics: Snowfall, Fear the Walking Dead, Will


These numbers are current through Monday, July 10.

WHAT MATTERS:
  • FX's new drama Snowfall launched to a 0.58 demo on Wednesday, with a very young and male skew. Among the network's 2017 launches, that put it just a bit behind Legion (0.69) and Taboo (0.63) but a little ahead of Feud: Bette and Joan (0.52). Kinda crazy how close all those premieres were!
  • Fear the Walking Dead got out of the way of the incoming Game of Thrones buzzsaw by airing a two-hour finale (0.93/0.83) on Sunday. While still on top of the scripted cable world, it was never really able to shake its 50%+ year-to-year decline trend. Next time we see Fear will be on September 10, not surprisingly after Thrones is done.
  • While new drama Claws continues to do pretty well on Sunday, TNT has some less inspiring news with a very low-rated Monday launch for Shakespeare drama Will (0.16/0.09).
FULL TABLE:

NameNetEp
A18-49
Last
SeasAvgy2yProjProjPlusSkewMale
Fear the Walking DeadAMC80.88
-5%
30.97-55%0.826748%53%
PowerSTAR30.76
+19%
40.73-22%0.695757%44%
SnowfallFX10.58
10.580.433554%59%
Queen SugarOWN40.43
+5%
20.52-10%0.463737%30%
PreacherAMC40.40
+8%
20.44-39%0.393242%57%
Daytime DivasVH160.49
+40%
10.440.463754%24%
ClawsTNT50.41
-11%
10.420.413346%37%
Queen of the SouthUSA50.41
+32%
20.38-10%0.352843%36%
Talking Dead: FearAMC50.31
+3%
20.32-60%0.241945%53%
ShadowhuntersFREE150.19
-24%
20.26-36%0.262150%34%
NashvilleCMT180.18
-10%
50.21-78%0.211730%37%
Blood DriveSYFY40.13
0%
10.170.141136%64%
KilljoysSYFY20.16
+7%
30.15-31%0.121034%50%
Dark MatterSYFY50.13
-19%
30.15-7%0.161332%57%
Playing HouseUSA60.14
-12%
30.140.131152%45%
StitchersFREE50.11
-21%
30.13-14%0.131045%
For Better or WorseOWN140.14
-2%
50.13-30%0.131130%41%
WillTNT20.12
-22%
10.120.11929%
TurnAMC50.10
-33%
40.12-9%0.131125%45%
Wynonna EarpSYFY50.12
-8%
20.12-21%0.11929%
Twin PeaksSHOW70.16
+45%
10.100.131142%69%
Orphan BlackBBC-40.07
-12%
50.07-24%0.08634%

The Cablemetrics table can be sorted by clicking any of the categories at the top (and a second click will sort in the other direction.) After having sorted by a category, you can hold SHIFT and click another category to sort by the second category within the first.

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