Thursday, October 13, 2016

Cablemetrics: Westworld, Divorce, Insecure, American Horror Story


These numbers are current through Tuesday, October 11.

WHAT MATTERS:
  • HBO's Westworld was down a tenth to a still solid 0.67 demo in week two. It was a highly irregular week, with no competition from Fear the Walking Dead but also a big presidential debate in its hour. Next week will be its only opportunity with no debate and no Walking Dead franchise in its hour (as The Walking Dead mothership is back on the 25th).
  • HBO apparently thought that Debate Night in America was the proper time to launch a couple new comedies, and Divorce (0.14) and Insecure (0.11) opened with even worse retention than what we see from Silicon Valley and Veep out of a much, much bigger Game of Thrones lead-in.
  • FX's American Horror Story (1.43) gets a couple more weeks atop the chart as we await the return of The Walking Dead. After posting its first raw growth year-to-year in week three, this point fell to more in line with the -10%ish trend for the full season.
FULL TABLE:

NameNetEp
A18-49
Last
SeasAvgy2yProjProjPlusSkewMale
American Horror StoryFX41.43
-15%
61.92-9%1.3610968%41%
WestworldHBO20.67
-13%
10.720.604853%62%
Queen SugarOWN60.40
-11%
10.520.453635%29%
ShamelessSHOW20.45
-8%
60.47-27%0.473751%50%
AtlantaFX70.37
-8%
10.460.433463%55%
The StrainFX70.36
+3%
30.43-31%0.413355%54%
Z NationSYFY40.25
0%
30.28-21%0.262137%49%
Better ThingsFX50.20
+33%
10.210.201652%42%
Ash vs Evil DeadSTAR20.18
-14%
20.20+56%0.252064%65%
For Better or WorseOWN30.17
-6%
40.17-39%0.151231%
DivorceHBO10.14
10.140.10831%
Halt and Catch FireAMC100.12
-11%
30.12-23%0.121046%
You're the WorstFXX60.09
0%
30.12-14%0.11955%
Masters of SexSHOW50.11
-27%
40.11-17%0.11932%
InsecureHBO10.11
10.110.08738%

The Cablemetrics table can be sorted by clicking any of the categories at the top (and a second click will sort in the other direction.) After having sorted by a category, you can hold SHIFT and click another category to sort by the second category within the first.

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