Saturday, August 6, 2016

Spotted Ratings, Friday 8/5/16


FRIDAY FINALS UPDATE: The Opening Ceremony adjusted down to 7.5.

SATURDAY UPDATE: You can see Saturday's preliminary 5.5 in the chart below. In the prelims, the Games basically took the same Opening Ceremony -> first night drop as in 2012, and remained more than a third off of the 2012 pace. (It also fell much farther behind 2004, which held up a lot better post-Ceremony.)

WHAT MATTERS:
  • The Rio Summer Olympics kicked off in slow fashion (at least by Summer Olympics standards), with a preliminary 7.5/8.2/7.3 average for the three primetime hours of Opening Ceremony coverage. After big spikes to 10.3 in 2008 and 12.2 in 2012, it looks like this rating has reverted all the way to below 2004 (8.0) levels, and down more than a third from 2012. Like most things on linear TV, it's skewing older, so it did beat 2004 in total viewers (27.3 million to 25.4 million).
  • Because the NBC coverage is tape-delayed in all time zones, there shouldn't be massive, football-esque adjustments from prelims to finals. In fact, in 2012, the opening Friday actually adjusted down from a 12.4 prelim to a 12.2 final, while most other nights adjusted up by less than a point. This one may have eroded more in the post-primetime portion since the US team appeared relatively early in the Parade of Nations (since its name starts with an 'E' in Portuguese).
  • ABC was the only other network with original programming, What Would You Do? (0.6) and 20/20 (0.6). 
The below chart will be posted throughout the Games. By default, it just compares 2012 and 2016, but you can click "2004" and "2008" in the legend to activate those lines as well. 2016 number based on prelims.

FULL TABLE:

Name
A18-49
Skew
Last
Lastn
LeLa
wy2y
TLa
Ty2y
True
Last
Shark Tank (R)0.626%
-25%
-33%
1.19
What Would You Do?0.628%
-25%
-0.2
-0.2
-40%
-25%
-40%
1.33-0.09
20/20 (S)0.623%
-14%
-0.1
-0.2
-33%
-14%
-33%
1.41+0.08
ABC:
-22%
-36%
NCIS: Los Angeles (R)0.518%
-17%
0%
1.09
Hawaii Five-0 (R)0.518%
-17%
-29%
1.23
Blue Bloods (R)0.515%
-17%
-29%
1.31
CBS:
-17%
-21%
Summer Olympics7.536%
+923%
+733%
9.09
NBC:
+923%
+733%
MasterChef (R)0.548%
+11%
+11%
1.17
Fox:
+11%
+11%
Masters of Illusion (R)0.231%
0%
-50%
0.38
Masters of Illusion (R)0.233%
0%
-33%
0.46
Penn and Teller: Fool Us (R)0.228%
0%
-33%
0.46
CW:
0%
-38%
All:
+238%
+187%
Dark Matter0.1529%
-17%
-0.03
-40%
Killjoys0.1330%
-32%
-0.06
-48%

The full table can be sorted by clicking any of the category names at the top. Hover over 'Last', 'y2y' and timeslot numbers for more information on the previous episode(s) being compared.


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