Friday, May 15, 2015

Spotted Ratings, Thursday 5/14/15


WHAT MATTERS:
  • FINALS UPDATE: The Blacklist (1.6) upticked to its highest number in four episodes (albeit still 38% behind last year's post-Voice finale), while Reign (0.3) went down a tenth.
  • Fox's summer drama Wayward Pines opened with 3.8 million viewers and a 1.0 demo rating, matching its lead-in from Bones (1.0) in the demo. While this is certainly an improvement on last year's Gang Related launch (0.9 with a much bigger lead-in and less competition), it's still not enough to label as promising. We'll see what happens when the competition clears out next week.
  • Finale night on the other networks brought a slew of small drama upticks. ABC's TGIT closed up for the summer with Grey's Anatomy (2.2) and Scandal (2.3) each up just a tenth week-to-week, putting Scandal down about a third vs. last year's April finale. The Blacklist (1.5) was up a tenth for NBC, as was CW's The Vampire Diaries (0.7) for Nina Dobrev's final episode.
  • Sandwiched among The Big Bang Theory repeats (2.0 at 8:00, 1.9 at 9:00, 1.8 at 9:30), The Odd Couple (1.8) closed out season one matching last week's episode with an original TBBT lead-in. This makes last week's awful 1.8 seem more like the aberration, as this 1.8 is closer to what would be expected in the context of the previous 2.0's and 2.1's after originals. It's still hard to say when and where this show will be seen again...

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
Grey's Anatomy 2.2 34% +5%+0.1n/a 16/24 -15% +2% +214% 2.5
Scandal 2.3 36% +5%+0.1+0.1 18/22 n/a +7% -12% 2.3
American Crime 1.0 30% +0%+0.0+0.1 7/11 n/a +0% -13% 1.0
ABC:+4%+24%
The Big Bang Theory (R) 2.0 27% -44% -59% 2.3
The Odd Couple 1.8 28% +20%+0.3+0.2 10/12 n/a +0% -22% 2.0
The Big Bang Theory (R) 1.9 30% +27% +12% 2.0
The Big Bang Theory (R) 1.8 29% +29% +29% 1.9
Elementary 1.2 22% +9%+0.1+0.4 14/24 -14% +4% -14% 1.3
CBS:-7%-24%
Law and Order: SVU (R) 0.7 24% +17% -33% 1.1
The Blacklist 1.6 27% +14%+0.2+0.1 16/21 -38% +14% +88% 1.9
Dateline Wed 1.0 26% +25%+0.2+0.2 5/10 n/a +25% -9% 1.1
NBC:+18%+10%
Bones 1.0 27% -9%-0.1n/a 16/19 -41% -9% -41% 1.4
Wayward Pines 1.0 34% n/an/an/a 1/1 n/a -9% -51% 1.4
Fox:-9%-47%
The Vampire Diaries 0.7 62% +17%+0.1n/a 10/22 -13% +17% -13% 0.9
Reign 0.3 46% +0%+0.0+0.1 16/22 -25% -14% -33% 0.4
CW:+5%-20%
Big5:+1%-15%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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