Friday, May 29, 2015

SpotVault - The Briefcase (CBS) - Summer 2015 Ratings





The Briefcase
Wednesdays, 8/7c, CBS







Summer 2015 Original Ratings

Info Ratings Breakdowns Metrics
# Day Date Time Length Viewers A18-49 Share Lead 1st 2nd True Sitch
1We5/27/20158:001:006.871.45n/a 1.4 1.41.69 -17%
2We6/3/20158:001:005.490.94n/a 0.9 1.01.32 -32%
3We6/10/20158:001:004.881.04n/a 0.9 1.01.36 -27%
4We6/17/20158:001:005.210.94n/a 0.8 0.91.26 -29%
5We6/24/20159:001:004.660.931.9 0.9 0.91.22 -26%
6Fr6/26/20158:001:004.000.73n/a 0.7 0.71.31 -47%
AVERAGES TO DATE: Viewers A18-49 Skew y2y True Sitch
5.18 0.97 24% 1.36 +0%
A18-49+
57

Timeslot Stats:

Info Overall Viewing/Competition Lead-in Seasonal
# Date A18-49 True Sitch PUT Comp Defl C+D Sitch LI eLI Sitch Mult Sitch
1 5/27/2015 1.4 1.69 -0.29 -17% 25.3 3.4 5.2 8.6 -0.26 0.0 0.0 +0.00 1.020 -0.03
2 6/3/2015 0.9 1.32 -0.42 -32% 23.5 3.6 6.4 10.0 -0.40 0.0 0.0 +0.00 1.016 -0.02
3 6/10/2015 1.0 1.36 -0.36 -27% 24.3 3.3 6.0 9.4 -0.34 0.0 0.0 +0.00 1.022 -0.03
4 6/17/2015 0.9 1.26 -0.36 -29% 24.2 3.2 6.2 9.4 -0.34 0.0 0.0 +0.00 1.019 -0.02
5 6/24/2015 0.9 1.22 -0.32 -26% 26.4 3.3 4.9 8.2 -0.22 1.9 1.2 -0.08 1.023 -0.03
6 6/26/2015 0.7 1.31 -0.61 -47% 20.7 3.4 8.5 11.9 -0.59 0.0 0.0 +0.00 1.020 -0.03

AVERAGES: 0.97 1.36 -0.40 -29%
STDDEV: 0.23 0.17
STDDEV%: 24% 12%

Summer 2015 Encore Ratings

Coming soon...

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) watching the program.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.
A18-49+ - The season-to-date adults 18-49 average compared with the season-to-date average for all original non-scripted series on the big four networks.

More on these numbers here.

More SpotVault in the Index.

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