Friday, May 29, 2015

SpotVault - The Island (NBC) - Summer 2015 Ratings





The Island
Mondays, 10/9c, NBC







Summer 2015 Original Ratings

Info Ratings Breakdowns Metrics
# Day Date Time Length Viewers A18-49 Share Lead 1st 2nd True Sitch
1Mo5/25/201510:001:003.751.241.9 1.2 1.11.25 -4%
2Mo6/1/201510:001:003.651.142.2 1.2 1.01.25 -12%
3Mo6/8/201510:001:003.611.142.3 1.2 1.01.21 -9%
4Mo6/22/201510:001:003.231.031.8 1.1 0.91.23 -18%
5Mo6/29/201510:001:003.261.142.1 1.1 1.01.33 -18%
6Mo7/6/201510:001:003.170.932.0 1.1 0.80.97 -7%
AVERAGES TO DATE: Viewers A18-49 Skew y2y True Sitch
3.45 1.07 39% 1.21 -12%
A18-49+
63

Timeslot Stats:

Info Overall Viewing/Competition Lead-in Seasonal
# Date A18-49 True Sitch PUT Comp Defl C+D Sitch LI eLI Sitch Mult Sitch
1 5/25/2015 1.2 1.25 -0.05 -4% 29.7 4.8 2.0 6.8 -0.08 1.9 2.2 +0.08 1.038 -0.05
2 6/1/2015 1.1 1.25 -0.15 -12% 26.8 4.7 3.7 8.4 -0.24 2.2 2.5 +0.14 1.036 -0.04
3 6/8/2015 1.1 1.21 -0.11 -9% 26.6 4.1 4.2 8.3 -0.23 2.3 2.7 +0.17 1.039 -0.04
4 6/22/2015 1.0 1.23 -0.23 -18% 26.5 4.1 4.3 8.3 -0.23 1.8 2.1 +0.06 1.044 -0.05
5 6/29/2015 1.1 1.33 -0.23 -18% 27.0 4.1 3.9 8.0 -0.20 2.1 1.9 +0.03 1.053 -0.07
6 7/6/2015 0.9 0.97 -0.07 -7% 28.7 4.1 3.1 7.2 -0.12 2.0 2.3 +0.10 1.041 -0.04

AVERAGES: 1.07 1.21 -0.14 -12%
STDDEV: 0.10 0.13
STDDEV%: 10% 10%

Summer 2015 Encore Ratings

Coming soon...

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) watching the program.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.
A18-49+ - The season-to-date adults 18-49 average compared with the season-to-date average for all original non-scripted series on the big four networks.

More on these numbers here.

More SpotVault in the Index.

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