Wednesday, July 25, 2012

War of 18-49 Update, Law & Order: SVU (2011-12)

Let's take a look at the 2011-12 season (the thirteenth overall) of Law & Order: SVU on NBC.

TimeslotLo AvgHi y2yA18-49+ LabelResults
Wednesday 10:001.6 1.912.4 -26%81marginal detail

Rating the Ratings: A big part of what made this year so rough for NBC's scripted department was the fact that they lost a lead character on both their top comedy (The Office) and on this, what we traditionally think of as their top drama. (Though technically The Voice-fueled Smash ended up as their top drama this year.) Yeah, SVU had no real lead-in support, but that's been the case for three years now and it typically hasn't gotten this ugly. This marked the biggest year-to-year drop in the thirteen-season history of SVU, and it came even though this happened to be that rare year NBC didn't throw the show into the 9:00 hour. You would think the show might now be past the point of lead-in usefulness, but did I mention things are pretty dire at NBC? It returns yet again to 9/8c this fall as NBC will attempt to make something happen with Dick Wolf's new Chicago Fire at 10/9c.  Grade: D.

Here's the now updated War of 18-49 post for Law & Order: SVU.

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