Tuesday, July 24, 2012

Spotted Ratings, Sunday 7/22/12


WHAT MATTERS:
  • Despite airing on a special night, ABC had a surprisingly big finale from The Bachelorette, up by three tenths year-to-year for both the finale and the "After the Final Rose" special. That brought the season as a whole up to within 1% of the 2011 season (2.42 vs. 2.44).
  • Fox's Teen Choice Awards was down just a tick year-to-year but continued to rate a lot worse than animation repeats would have. Big Brother took another double-digit drop in week two of its second night.
  • Cable saw a 20%ish week two drop from Breaking Bad (1.2), but that's still the second-biggest number in series history and still way up year-to-year (vs. a 0.9 for last year's second ep). A&E continues to impress with another total viewer high and a near-demo high from Longmire (0.9). Lifetime had the worst Sunday of the big cablers with Drop Dead Diva (0.6) and Army Wives (0.9) way down from last week. USA's mini Political Animals (0.5) was down about 10% from its already weak start.

FULL TABLE:

Viewers A18-49 Last LeLa Avg Rank
America's Funniest Home Videos (SR)5.291.2
The Bachelorette8.863.1+41%-45%+34%1/11
The Bachelorette8.803.1+0%+158%+30%1/12
60 Minutes (SR)7.461.0
Big Brother Sun5.372.0-13%+0%-13%2/2
The Mentalist (SR)3.810.9
The Mentalist (SR)4.190.8
Dateline Sun (S)4.291.0+25%n/a-4%4/6
America's Got Talent (R)3.020.8
The Simpsons (SR)1.960.9
Family Guy (SR)2.561.2
Teen Choice Awards3.021.0n/an/an/an/a

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.

(R) - Repeat.
(SR) - Summer repeat. (for shows not currently in season)

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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