Monday, July 16, 2012

Spotted Ratings, Sunday 7/15/12: Breaking Boom


WHAT MATTERS:
  • The clear winner of the epic cable showdown at 10/9c was AMC's Breaking Bad, whose season premiere delivered a series high 2.9 million viewers and, much more impressively, a 1.5 A18-49 demo rating. That destroyed the show's previous record of 1.1 for last season's premiere.
  • Meanwhile, USA's miniseries Political Animals had a rough go of it; it had 2.6 million total viewers but barely over a third of Bad's 18-49 viewership (0.5 rating). That means, on premiere night, the show's already squarely weaker than all of USA's other originals. (Even the Friday dramas average a 0.6+.)
  • Elsewhere, TNT brought back Leverage (0.8), down by a couple tenths from the 1.0 it pulled in each of its previous three summer premieres. True Blood (2.7) was up a touch and remained the evening's top program.
    • The only notable on broadcast was the Sunday premiere of Big Brother, which was down two tenths year-to-year just like the The Big Bang Theory-fueled Thursday premiere.

    FULL TABLE:

    Viewers A18-49 Last LeLa Avg Rank
    America's Funniest Home Videos (SR)5.231.2
    Secret Millionaire5.691.5+0%+20%+5%1/5
    Extreme Makeover: Weight Loss Edition4.131.4-7%+0%-2%4/5
    60 Minutes (SR)7.401.0
    Big Brother Sun6.212.3n/an/an/a1/1
    The Good Wife (SR)3.940.5
    The Mentalist (SR)4.250.6
    Dateline Sun (S)5.230.8-27%n/a-30%5/5
    America's Got Talent (R)3.961.0
    American Dad! (SR)1.910.8
    The Cleveland Show (SR)2.190.9
    The Simpsons (SR)3.581.6
    The Simpsons (SR)3.631.6
    Family Guy (SR)3.671.7
    Family Guy (SR)3.911.8

    KEY (click to expand)
    Viewers - The total number of viewers (age 2+, in millions) that watched the program.
    A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
    Last - A18-49 percent difference from previous episode.
    LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
    Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
    Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.

    (R) - Repeat.
    (SR) - Summer repeat. (for shows not currently in season)

    Much more detail on these numbers at the New Daily Spotted Ratings page.

    More Spotted Ratings in the Index.

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