Saturday, July 7, 2012

Spotted Ratings, Thursday 7/5/12


Monday thru Wednesday were pretty boring on cable and bee-cast, so in my laziness I'm gonna save those for two-a-day mode next week.

WHAT MATTERS:
  • People have been asking all week, "Which days do you take off when the 4th of July is on a Wednesday?" I was interested in how that would shake out in the TV viewing world, but the results were fairly inconclusive. There was a significant viewing decline on Tuesday the 3rd, as is typical for the eve of holidays, and of course the 4th saw super-low 18-49 viewing, somewhere in the mid-20%'s. But both Monday the 2nd and Thursday the 5th looked relatively normal, with Thursday seeing several broadcast shows on the upswing. Most notable among these was the growth from Take Me Out, which early in the afternoon got Fox to reverse its previous decision to exile the show to Saturday.
  • Of course, maybe broadcast just benefited because people were fleeing like mad from FX. Anger Management (1.3) was down 38% from its one-hour average a week ago, continuing a tradition of huge week two drops for big cable sitcom premieres. Wilfred (0.7) was also down 38% and Louie (0.6) shed 21%. MTV's Awkward (0.7, -20% week-to-week) had a rough week two as well.

FULL TABLE:

Viewers A18-49 Last LeLa Avg Rank
Duets4.771.0+0%n/a-25%6/7
Wipeout5.581.8-10%+0%-10%2/2
Rookie Blue5.131.3+18%-10%+0%3/5
The Big Bang Theory (SR)8.322.2
The Big Bang Theory (SR)9.052.5
Person of Interest (SR)8.121.6
The Mentalist (SR)6.881.3
The Office (SR)2.020.6
Parks and Recreation (SR)1.490.5
Saving Hope2.200.4-43%-71%-38%5/5
Rock Center (S)3.320.9+13%-43%+16%1/5
Take Me Out3.091.2+20%n/a+4%2/5
The Choice3.801.6+33%+20%+5%2/5
Breaking Pointe0.860.3+50%n/a+15%1/6
The Vampire Diaries (SR)0.470.2

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.

(R) - Repeat.
(SR) - Summer repeat. (for shows not currently in season)

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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