Thursday, July 19, 2012

Spotted Ratings, Wednesday 7/18/12


WHAT MATTERS:
  • The Wednesday premiere of Big Brother was the first real red flag for the franchise this season, as it dropped three tenths from the Sunday premiere and was down over 20% year-to-year. It was Big Brother's lowest rating since 2009.
  • But the other Wednesday reality is also struggling. So You Think You Can Dance dropped two more tenths. The only broadcaster on the plus side was ABC's Final Witness, which has (excluding the 4th of July ep) ticked up for two straight weeks since the terrible premiere.
  • Cable also had something of a rough Hump Day. ABC Family's Baby Daddy (0.5) took a significant hit after hitting 0.7's in its first three weeks, and reality effort Beverly Hills Nannies (0.3) crashed from last week's 0.6 premiere. TNT's Dallas (0.9) also downticked once again.

FULL TABLE:

Viewers A18-49 Last LeLa Avg Rank
The Middle (SR)3.860.9
Suburgatory (SR)3.120.8
Modern Family (SR)3.941.4
Modern Family (SR)4.021.5
Final Witness4.281.2+9%+7%+38%1/4
Big Brother Wed5.782.0n/an/an/a1/1
Criminal Minds (SR)5.081.0
CSI (SR)5.541.1
Off Their Rockers (SR)4.691.1
Up All Night (SR)2.820.8
America's Got Talent Wed7.612.0+0%+14%-34%8/9
Law and Order: SVU (SR)4.541.2
So You Think You Can Dance5.101.8-10%n/a-24%8/8
America's Next Top Model Spring (SR)0.720.3
America's Next Top Model Spring (SR)0.700.3

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.

(R) - Repeat.
(SR) - Summer repeat. (for shows not currently in season)

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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