Monday, February 8, 2016

Spotted Ratings, Super Bowl Sunday 2/7/16


WHAT MATTERS:
  • FINALS UPDATE: The 111.9 million viewers held in finals, and the final A18-49 rating was 37.7. That's down almost 4% from last year and the lowest Super Bowl average since 2009.
    • The Late Show appeared to eke past the 2013 Elementary numbers in prelims, but that did not hold up in finals. The Late Show adjusted down to 20.55 million viewers and a 7.7 A18-49 rating, both slightly behind 2013 Elementary. That made Late Show the lowest direct Super Bowl lead-out in viewers since Alias in 2003, and the lowest in 18-49 rating in our records. (In 18-49, it was only 26% ahead of NFC Championship lead-out The X-Files!)
  • TIME ZONE-ADJUSTED UPDATE #2: The Super Bowl averaged 111.9 million viewers according to time zone-adjusted prelims. This would be the third-highest total ever, behind last year (114.44m) and 2014 (112.19m). It is not unheard of for small adjustments to occur between now and the finals, so it could conceivably pass 2014. But a new record does not appear to be in the cards.
  • TIME ZONE-ADJUSTED UPDATE #1: The Late Show with Stephen Colbert averaged 21.1 million viewers and a 7.9 demo rating. This just barely eked by the Elementary numbers from three years ago, which was bumped by a stadium black-out to an 11:11 start time. And it fell behind all other recent direct lead-outs.
  • Before time zone-adjusted viewership and 18-49 numbers become available, the best we can do with the Super Bowl is look at the household overnights and the non-adjusted 18-49 numbers. The overnight was a 49.0, down just over 1% from last year's record-setting 49.7. It's close enough that the game could definitely still set a viewership record, but these numbers probably make it a slight underdog to do so. And it averaged a very preliminary 34.7 from 7:00 to 10:00, compared with a 35.0 for the game period last year (which adjusted up to a 39.1 final). Much better numbers to come!
  • This Super Bowl Sunday is less interesting than usual for the primetime entertainment series world since a late night show occupied the post-Super Bowl slot for the first time. Since The Late Show with Stephen Colbert got a relatively late start (10:54ish), there's really nothing to be gleaned from the early 18-49 numbers. More to come!

FULL TABLE:


InfoShowTimeslot
A18-49 Skew Last% Last# LeLa Rank y2yTLa Ty2y
America's Funniest Home Videos (R) 0.3 19%




-70%
-79%
America's Funniest Home Videos (R) 0.4 24%




-33%
-64%
Beyond the Tank (R) 0.3 31%




+0%
-73%
Shark Tank (R) 0.5 35%




-17%
-55%
ABC:-40%-68%
Super Bowl 37.7 43%
n/a 1/1
-4%
+3434%
+525%
Super Bowl Postgame 25.4 46%
n/a 1/1
-3%
+2440%
+206%
Super Bowl Lead-out 7.7 48%
n/a 1/1
-8%
+670%
-7%
CBS:+2987%+391%
Dateline (R) 0.3 23%




-74%
-63%
Movie: Pitch Perfect 0.6 42%
-57%
+0%
NBC:-63%-28%
The Simpsons (R) 0.3 45%




-93%
-40%
Bob's Burgers (R) 0.4 61%




-91%
-43%
The Simpsons (R) 0.5 57%




-88%
-58%
Cooper Barrett's Guide (R) 0.3 58%




-93%
-75%
Family Guy (R) 0.4 53%




-91%
-71%
Bordertown (R) 0.4 58%




-91%
-60%
Fox:-91%-62%
Big4:+363%+256%

The full table can be sorted by clicking any of the category names at the top. Hover over 'Last', 'y2y' and timeslot numbers for more information on the previous episode(s) being compared.

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