Monday, February 22, 2016

Cablemetrics: The Walking Dead, Vinyl, Better Call Saul, Vikings


These numbers are current through Thursday, February 18.

WHAT MATTERS:
  • The Walking Dead opened the back half of season six with a 6.75 demo rating, which is still unthinkably high in today's landscape... and yet down by 15% from the last spring premiere, and nearly 10% from the fall 2015 premiere. It's the lowest TWD half-season premiere in three years. (For perspective, only one non-Walking Dead regularly-scheduled scripted episode has done a higher number in that three-year span: the Empire season one finale.)
  • Opening opposite Dead was HBO's classic rock drama Vinyl, which had Martin Scorsese and Mick Jagger pedigree but could only muster up a 0.25 same-day demo rating and was more than doubled up by Showtime's Shameless (0.60) head-to-head. HBO still renewed the show this week, which seems almost inevitable for big-name premium cable shows. But the ratings are still worth following, because renewals beyond season two seem to be less automatic. (Or, in the case of Tell Me You Love Me and Luck, even following through on the renewal for season two isn't automatic.)
  • AMC had a second big opening this week with Monday's return of Better Call Saul (1.06). 1.06 was a new series low, 0.07 behind the penultimate episode of season one, and it's going to take a long time for the y2y trend below to normalize since it previewed after The Walking Dead last year. But 1.06 is still very much an elite number by cable standards. (One thing to look out for in the Sunday cable ratings tomorrow is how Sunday's 11:00 BCS encore after Talking Dead compares to the rating for the original telecast.)
  • And History brought back veteran drama Vikings (0.82) for season four, at another number that is near the top of the cable chart for now. It was down a relatively healthy 15% from last year's premiere. 
  • TNT got back in original business with the returns of procedurals Major Crimes (0.43) and Rizzoli and Isles (0.41/0.40). These shows always do worse against regular season competition than they do in the summer, but this was a fairly sour start for Rizzoli; 0.41 was barely half of its 0.76 February 2015 premiere.
  • A couple other notables among the non-premieres:
    • American Crime Story shed another 11% in week three, but still looks very solid at 1.35.
    • And Shameless (0.60) and Billions (0.33) both made up most (but not quite all) of their Super Bowl drops last Sunday. 
FULL TABLE:

Show Net This Week This Season
Ep# A18-49 Last Seas Avg
y2y
Proj
Proj +
Skew
The Walking Dead Spring AMC9 6.75 n/a6 6.75 -15% 6.18 410 62%
American Crime Story FX3 1.35 -11%1 1.61 n/a 1.43 95 50%
Better Call Saul AMC1 1.06 n/a2 1.06 -69% 0.48 32 52%
Vikings HIST1 0.82 n/a4 0.82 -15% 0.68 45 43%
The Haves and the Have Nots OWN7 0.80 +5%4 0.82 -11% 0.83 55 35%
Pretty Little Liars FREE16 0.69 +17%6 0.77 -12% 0.77 51 61%
Shameless SHO6 0.60 +28%6 0.63 -13% 0.61 41 52%
American Dad! TBS4 0.56 +4%1 0.54 -11% 0.52 35 68%
Girl Meets World DISN28 0.39 -24%2 0.53 -9% 0.53 32 29%
Suits USA14 0.46 -10%5 0.50 -1% 0.52 34 39%
Shadowhunters FREE6 0.43 -4%1 0.49 n/a 0.46 31 55%
Major Crimes TNT19 0.43 -10%4 0.42 -28% 0.42 28 18%
Teen Wolf MTV17 0.42 +11%5 0.42 -20% 0.40 26 56%
The Shannara Chronicles MTV8 0.32 -9%1 0.41 n/a 0.39 26 56%
Rizzoli and Isles TNT14 0.41 n/a6 0.41 -39% 0.38 25 21%
Colony USA6 0.30 -23%1 0.40 n/a 0.36 24 43%
It's Always Sunny in Philadelphia FXX7 0.32 -3%6 0.35 -4% 0.34 22 78%
The Magicians Syfy5 0.27 -4%1 0.34 n/a 0.30 20 47%
Angie Tribeca TBS10 n/a n/a1 0.34 n/a 0.34 22 55%
The Fosters FREE4 0.29 +0%1 0.33 -31% 0.35 23 48%
Baskets FX5 0.31 +15%1 0.33 n/a 0.32 21 60%
Billions SHO5 0.33 +32%1 0.29 n/a 0.31 21 37%
Young and Hungry FREE3 0.27 +4%3 0.28 -25% 0.26 17 60%
Girlfriends' Guide to Divorce BRAV12 0.27 +4%2 0.27 -25% 0.27 18 51%
Baby Daddy FREE3 0.27 +13%5 0.26 -41% 0.22 14 59%
Vinyl HBO1 0.25 n/a1 0.25 n/a 0.25 17 42%
Recovery Road FREE4 0.17 -6%1 0.17 n/a 0.17 11 49%
Man Seeking Woman FXX7 0.11 +10%2 0.13 +1% 0.12 8 70%
The Walking Dead AMC


6 6.72 -10% 6.72 446 65%
Fear the Walking Dead AMC


1 3.88 n/a 3.88 231 65%
Into the Badlands AMC


1 1.79 n/a 1.79 119 59%
American Horror Story FX


5 1.49 -23% 1.49 99 66%
True Detective HBO


2 1.15 +17% 1.15 68 56%
Rick and Morty ADSM


2 1.00 +57% 1.00 60 64%
The Haves and the Have Nots Summer OWN


2 0.93 +0% 0.93 55 37%
Pretty Little Liars Summer FREE


6 0.89 -7% 0.89 53 56%
South Park Com


19 0.89 -18% 0.89 59 77%
Ballers HBO


1 0.84 n/a 0.84 50 63%
Being Mary Jane BET


3 0.74 -16% 0.74 49 57%
The Last Ship TNT


2 0.72 -32% 0.72 43 31%
Rizzoli and Isles Summer TNT


6 0.70 -27% 0.70 42 21%
The Game BET


9 0.63 -24% 0.63 42 56%
Suits Summer USA


5 0.61 -21% 0.61 36 35%
Major Crimes Summer TNT


4 0.60 -29% 0.60 36 18%
The Strain FX


2 0.60 -41% 0.60 36 57%
Power STRZ


2 0.57 +78% 0.57 34 57%
The Librarians TNT


2 0.53 -42% 0.53 35 32%
Homeland SHO


5 0.50 -9% 0.50 33 42%
Teen Wolf Summer MTV


5 0.50 -30% 0.50 30 54%
Falling Skies TNT


5 0.49 -35% 0.49 29 31%
The Fosters Summer FREE


3 0.48 -18% 0.48 29 51%
Mr. Robot USA


1 0.48 n/a 0.48 28 44%
Devious Maids Life


3 0.46 -24% 0.46 28 44%
The Brink HBO


1 0.46 n/a 0.46 27 54%
Clipped TBS


1 0.45 n/a 0.45 26 46%
Ray Donovan SHO


3 0.44 -15% 0.44 29 41%
The Bastard Executioner FX


1 0.44 n/a 0.44 29 46%
Humans AMC


1 0.39 n/a 0.39 23 42%
Awkward MTV


5 0.38 -26% 0.38 25 66%
Tyrant FX


2 0.37 -31% 0.37 22 40%
Switched at Birth Summer FREE


4 0.37 -33% 0.37 22 55%
Fargo FX


2 0.37 -39% 0.37 25 36%
Melissa and Joey FREE


4 0.36 -21% 0.36 22 62%
Doctor Who BBCA


10 0.36 -14% 0.36 24 48%
Complications USA


1 0.35 n/a 0.35 21 31%
Royal Pains Summer USA


7 0.35 -35% 0.35 21 31%
Scream MTV


1 0.34 n/a 0.34 20 57%
The Royals E


2 0.34 -33% 0.34 22 59%
The Leftovers HBO


2 0.33 -57% 0.33 22 60%
Stitchers FREE


1 0.33 n/a 0.33 20 51%
Z Nation Syfy


2 0.33 -31% 0.33 22 48%
Murder in the First TNT


2 0.31 -30% 0.31 19 19%
Proof TNT


1 0.31 n/a 0.31 19 19%
Hell on Wheels AMC


5 0.30 -22% 0.30 18 21%
The League FXX


7 0.29 -2% 0.29 19 82%
Graceland USA


3 0.29 -39% 0.29 17 43%
UnREAL Life


1 0.27 n/a 0.27 16 49%
SexDrugsRockRoll FX


1 0.26 n/a 0.26 16 54%
Dominion Syfy


2 0.25 -47% 0.25 15 36%
Chasing Life Summer FREE


2 0.25 -49% 0.25 15 48%
Defiance Syfy


3 0.25 -46% 0.25 15 28%
Dark Matter Syfy


1 0.24 n/a 0.24 14 30%
Faking It MTV


2 0.24 -36% 0.24 16 59%
The Affair SHO


2 0.24 +24% 0.24 16 36%
Agent X TNT


1 0.23 n/a 0.23 15 27%
Killjoys Syfy


1 0.23 n/a 0.23 14 31%
The Expanse Syfy


1 0.22 n/a 0.22 14 39%
Finding Carter MTV


2 0.22 -41% 0.22 14 66%
Donny! USA


1 0.20 n/a 0.20 13 48%
Satisfaction USA


2 0.19 -52% 0.19 13 38%
Married FX


2 0.19 -46% 0.19 11 60%
Haven Syfy


6 0.19 -12% 0.19 12 35%
Playing House USA


2 0.18 -56% 0.18 11 54%
Halt and Catch Fire AMC


2 0.16 -35% 0.16 10 39%
Public Morals TNT


1 0.15 n/a 0.15 9 22%
Masters of Sex SHO


3 0.13 -48% 0.13 9 29%
Kevin from Work FREE


1 0.13 n/a 0.13 8 53%
Legends TNT


2 0.13 -60% 0.13 9 29%
You're the Worst FXX


2 0.13 -56% 0.13 9 74%
Unforgettable A&E


4 0.12 -86% 0.12 8 21%
Becoming Us FREE


1 0.11 n/a 0.11 6 46%

The Cablemetrics table can be sorted by clicking any of the categories at the top (and a second click will sort in the other direction.) After having sorted by a category, you can hold SHIFT and click another category to sort by the second category within the first.

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