Monday, February 29, 2016

Spotted Ratings, Sunday 2/28/16


WHAT MATTERS:
  • FINALS UPDATE: The Academy Awards ended up with a 10.5 demo, down 5% from last year. The red carpet segments (2.6/4.0/5.9) were in the same general vicinity year-to-year-wise. 
    • AMC's The Walking Dead dropped to a 6.08 against the Oscars.
  • Sunday was all about the Academy Awards, and the show appears to have slowed its rate of decline from last season but not erased it entirely. In the prelims, the show averaged an 11.0 at 8:30, a 9.6 in the 9:00 hour and a 9.1 in the 10:00 hour. That adds up to roughly a 9.7, down 6% from last year's 10.3 prelim. It will adjust up after accounting for West Coast viewing. (Last year went from a 10.3 prelim to an 11.0 final.)
  • The other three networks were in newsmagazine/repeat/movie mode. All three networks averaged about a 0.7 for the night; CBS aired 60 Minutes (0.8/0.8) and movie Last Vegas (0.5/0.6), NBC had Dateline (0.9/1.0) and movie Ted (0.6) and Fox had comedy repeats (0.7/0.7/0.9/0.5/0.7/0.5).
FULL TABLE:

NameA18-49SkewLastLastnLeLaRankwy2yTLaTy2yTrue
Oscar Red Carpet p12.629%
1/1
-4%
+100%
+100%
2.5
Oscar Red Carpet p24.032%
1/1
-2%
+208%
+208%
2.8
Oscar Red Carpet p35.934%
1/1
-8%
+228%
+168%
3.6
Academy Awards10.539%
1/1
-5%
+467%
+356%
5.9
60 Minutes (R)0.816%
-27%
-0.3
+8.7
4/4
-30%
-45%
0.8
60 Minutes (R)0.818%
0%
0.0
-9.7
4/5
-16%
-24%
0.8
Movie: Last Vegas0.620%
1/1
-50%
-50%
0.8
Dateline (R)1.022%
+25%
+0.2
-0.3
1/14
-15%
-20%
1.0
Movie: Ted0.639%
1/1
-25%
-40%
0.8
The Simpsons (R)0.750%
-13%
-0.1
-0.7
8/13
-30%
-36%
-50%
0.8
Bob's Burgers (R)0.751%
+75%
+0.3
+0.4
1/2
-13%
-61%
0.7
The Simpsons (R)0.952%
+29%
+0.2
+0.1
8/14
-31%
-62%
0.9
Cooper Barrett's Guide (R)0.548%
+67%
+0.2
+0.4
1/3
-29%
-79%
0.6
Family Guy (R)0.753%
+75%
+0.3
+0.2
4/5
-46%
-46%
0.9
Bordertown (R)0.546%
+25%
+0.1
+0.3
1/3
-62%
-62%
0.7

NetTLaTy2y
1
+442%
+400%
2
-33%
-44%
3
-40%
-29%
4
-34%
-63%

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