Monday, December 17, 2012

The Question, Monday 12/17/12: How Good is NBC's Penn-manship?


Tonight NBC airs its fourth different Monday Voice lead-out in as many weeks. We've covered drama, holiday special and game show already. This one is a comedy, the White House-set 1600 Penn, in a sneak preview before it begins its regular run in the post-Office slot in January. It's not gonna have much support on Thursday, so it may need to pick up some folks in this airing. How good is NBC's Penn-manship? That's The Question for Monday, December 17, 2012.

The Voice In Recent Weeks Voice Monday Lead-Outs
4.2 (11/26/12, two hours)
3.9 (12/3/12, two hours)
3.8 (12/10/12, one hour)
2.5 (The New Normal, 9/10/12)
2.9 (Revolution fall finale, 11/26/12)
2.7 (Blake Shelton's Not So Family Christmas, 12/3/12)
2.2 (Take It All, 12/10/12)

Some of the reviews are pretty positive for this show, but the promos have not looked appealing (to me anyway). I actually feel like this may be a worse fit with The Voice than something like Take It All. But there are two benefits: it's only a half-hour (giving The Voice viewers less time to bail) and it airs at the bottom of the hour, making it a little harder to change the channel. The Voice may be up a bit since it's finale week. So I see numbers in the general Go On and Take It All range.

Over/Under: 2.35.

No entries accepted after 6:00am ET the morning after the date in the headline. If editing your pick, please leave a separate comment.

12 comments:

Spot said...

Over. If not, it's a complete disaster for NBC.

That said, the promos were amazingly, aggressively awful, which doesn't make much sense considering the actual show has received a fairly lukewarm reception from critics. NBC really needs to sort out its marketing department.

I also suspect the premise might be off-putting to a significant chunk of the public. Politics is a sensitive issue, especially so soon after the election.

That said, something is badly wrong if NBC can't get half-decent ratings for a heavily-promoted pilot of a family comedy after The Voice.

Spot said...

Also, a few previous 9:30 premieres:
Premiere of Samantha Who on October 17 2007 at 9:30: 4.5 in 18-49 out of a 4.6 DWTS lead-in (98% retention)
Premiere of I Hate My Teenage Daughter on December 1 2011 at 9:30: 2.8 in 18-49 out of a 3.7 X Factor lead-in (76% retention)
Premiere of Breaking In on April 7 2011 at 9:30: 3.5 in 18-49 out of a 6.8 American Idol lead-in (51% retention)

Spot said...

Under. Basing that mostly on the promos - they looked awful, even less appealing than Animal Practice and Guys With Kids.

Spot said...

Over 2.6

Spot said...

Over.

Spot said...

over

Spot said...

Under way way under

Spot said...

I think the "penn" will run dry on this one. Under.

Spot said...

Over

Spot said...

Over.

Spot said...

Under - 2.2

Spot said...

I'll go higher at 2.8.

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