Wednesday, April 19, 2017

Cablemetrics: The Leftovers, Veep, Doctor Who, Better Call Saul


These numbers are current through Monday, April 17.

WHAT MATTERS:
  • HBO will have to wait longer than usual for its Game of Thrones return, which would usually come about this time of year. But the network got some good news on a much smaller scale as the return of acclaimed drama The Leftovers (0.39) was up by six hundredths from its last premiere back in October 2015.
  • The channel then said good-bye to Girls (0.35), which tied its season high and capped off a strong growth trend in its final season, and then saw the return of veteran comedy Veep (0.27) at 10:30. Without the familiar Game of Thrones halo, Veep was down by more than half from its 2017 premiere.
    • The night had some gender whiplash as Leftovers skewed 60% male. Girls grew from Leftovers by over 25% in W18-49 (0.31 -> 0.39) but shed over a third of its M18-49 (0.47 -> 0.30). And then Veep jerked back to a Leftovers-esque gender skew, inching up from Girls in M18-49 (0.30 -> 0.31) but collapsing by over 40% in W18-49 (0.39 -> 0.23). Incorporating Silicon Valley, which returns at 10:00 next week, should make the gender flow a lot smoother.
  • On BBC America came the return of British import Doctor Who (0.32) at a staggering sixty-three percent behind last year's premiere. That's rough, but this show has a long history of being ridiculously premiere-loaded. (It went 0.85 -> 0.49 in its first two weeks two years ago, and an even crazier 0.87 -> 0.37 last season.) The 0.32 would actually be a pretty typical post-premiere rating from last season, so if it stops exhibiting the same kind of collapse, it could improve its trends considerably. (Or if it doesn't, it could be headed for the low 0.1's next week................)
    • Leading out of Doctor Who was a new Who spin-off called Class (0.19), which actually looked OK for a post-Who program; it tied the season high from the last Orphan Black season that aired in this slot in spring 2015.
  • In AMC news, Into the Badlands (0.52) was down 10% in its second ep without The Walking Dead, staying very close to the trajectory it took after Dead ended last season. Better Call Saul (0.54) did not hold up as well; its 23% drop in week two was a lot bigger than it took in the same week last season. I also added AMC's new ancient-skewing Saturday drama The Son to the list; it premiered to a two-hour 0.19 two weeks ago and dipped just a bit to 0.17 last Saturday.
FULL TABLE:

NameNetEp
A18-49
Last
SeasAvgy2yProjProjPlusSkewMale
Into the BadlandsAMC50.52
-10%
21.07-46%0.977953%58%
Better Call SaulAMC20.54
-23%
30.62-39%0.544448%65%
American Dad!TBS90.53
+8%
130.56+1%0.554568%58%
Bates MotelA&E90.42
0%
50.44-21%0.443644%41%
The DetourTBS90.37
-14%
20.44+7%0.433551%52%
The LeftoversHBO10.39
30.39+18%0.393255%60%
GreenleafOWN50.33
+6%
20.37-39%0.383135%31%
ArcherFXX20.29
-29%
80.35-26%0.302472%62%
Feud: Bette and JoanFX70.36
+29%
10.340.352832%47%
Doctor WhoBBC-10.32
100.32-63%0.131144%52%
The MagiciansSYFY120.26
+8%
20.31+3%0.312550%57%
The ArrangementE!70.26
-7%
10.310.292458%19%
Angie TribecaTBS20.30
-3%
20.30+20%0.302464%57%
The FostersFREE200.30
+15%
40.29-7%0.292452%24%
GirlsHBO100.35
+6%
60.28+16%0.282356%43%
VeepHBO10.27
60.27-48%0.241952%57%
Major CrimesTNT210.29
+16%
50.26-38%0.272214%37%
BillionsSHOW90.29
+4%
20.26-21%0.262139%59%
ImpostersBRAV100.28
-3%
10.250.252144%25%
Baby DaddyFREE60.19
-17%
60.22-12%0.231960%30%
OutsidersWGNA110.21
+24%
20.22-22%0.221835%53%
The AmericansFX60.18
+6%
50.22-18%0.211734%55%
Switched at BirthFREE100.19
-5%
60.21-57%0.211753%23%
UndergroundWGNA60.12
-43%
20.21-31%0.221843%34%
DetroitersCOME100.18
0%
10.200.201668%66%
ClassBBC-10.19
10.190.141245%
The SonAMC20.17
-11%
10.180.151313%
The ExpanseSYFY110.15
-6%
20.17-21%0.171440%
Sun RecordsCMT80.11
+10%
10.130.131128%46%

The Cablemetrics table can be sorted by clicking any of the categories at the top (and a second click will sort in the other direction.) After having sorted by a category, you can hold SHIFT and click another category to sort by the second category within the first.

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