Wednesday, July 6, 2016

A18-49+ Update: Ratings By Day of Week and Time of Day in 2015-16


Here's a look at trends among the original series sorted by day of the week and time of day on the big four networks in 2015-16.

Big Four Original Series By Day of the Week

YearSundayMondayTuesdayWednesdayThursdayFridaySaturday
2001-0210010697991526961
2002-03981131011071506652
2003-04961241021081496453
2004-051251071041051246055
2005-061281041151061136255
2006-071101081181041226550
2007-081161041191051145857
2008-091081111251071165552
2009-101071121271051075455
2010-111091071111181205451
2011-121021201071211115939
2012-131001221001171146238
2013-14921261081081027041
2014-15881241041151027245
2015-16861201021191037256



The big four's strongest originals are still pretty heavily concentrated on Monday and Wednesday. A night where pretty much everybody has some good news, Wednesday made another nice move in 2015-16 and very nearly passed Monday. But Monday hung on, and has officially been the highest-rated night for originals all four years since The Voice went to two seasons per year. Can Wednesday make the pass in 2016-17? Two of the strongest Wednesday mainstays, American Idol and The Middle, are leaving next year. But the night will also house some of the highest-profile newbies, like ABC's Designated Survivor and Fox's Lethal Weapon.

On the other side of the race, there's Sunday, which took another step toward becoming a broadcast entertainment wasteland. It's now actually closer to Friday (which tied last year's era record at 72) than to the other weeknights! Aside from two strong months from Little Big Shots late in the season, the Sunday struggles have been pretty much across the board.

Big Four Original Series By Time of Day

Year8:008:309:009:3010:0010:30
2001-029395106105103105
2002-0393102105105102103
2003-0491101106105105105
2004-058597109110108109
2005-068598110111104105
2006-07881021141149594
2007-08931051141138887
2008-099911488
2009-1010611382
2010-111041081141068583
2011-121051081141058682
2012-131081081141058479
2013-141101061091028884
2014-151121101091028581
2015-1610910783



I stopped getting access to half-hour breakdowns in 2015-16, so I went back to the more conservative approach of separating these by hours rather than by half-hour. It seems like a tiny bit of strength went from the 8:00 hour back into the 9:00 hour, but overall it was a rather flat season for these numbers.

Here's the now updated A18-49+ days of the week post.

Here's the now updated A18-49+ time of day post. 

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