Monday, July 6, 2015

Cablemetrics: Intro, Mr. Robot, Humans, Scream, UnREAL Ratings


Not sure how many of you remember my old Cable Ratings Guides on SpoilerTV. It's hard to believe it's been almost two years since the last one, but the intention was always to relaunch it in a form that would mostly generate automatically and require less writing. You may recall that last year I briefly toyed with putting cable ratings in the full tables on the daily posts, but found that too difficult to keep up with on a daily basis. So I'm hoping this will be the perfect compromise: a quick weekly cable roundup called Cablemetrics.

War of 18-49 Update, Mike and Molly (2014-15)


Let's take a look at the 2014-15 season (the fifth overall) of Mike and Molly on CBS.

Thursday, July 2, 2015

Spotted Ratings, Wednesday 7/1/15


WHAT MATTERS:
  • FINALS UPDATE: Big Brother (1.9) adjusted up.
  • It looks like CBS' Extant (0.7) is the latest broadcast limited series to melt down in season two. And in this case, there wasn't that much audience to lose. Though Under the Dome narrowly dodged a series low in its return a week ago, Extant couldn't even pull that much off, dropping behind the already ugly 0.8 for its penultimate episode last season. This number was massively behind the 1.1 for last season's finale and less than half of the 1.6 series premiere.
  • But CBS still tied for first on the night thanks to Big Brother (1.8), which slumped from last Wednesday's premiere (2.1) but was even with last year's second Wednesday (as the show always drops around the 4th of July).
  • In a very close three-way Wednesday race, NBC has been getting great mileage out of three hours (1.2) of America's Got Talent and American Ninja Warrior repeats, while Fox was fairly consistent with MasterChef (1.4) and Bullseye (0.9). ABC brought up the rear as the comedy repeats (0.7/0.7/1.0/0.7) other than Modern Family dropped and Celebrity Wife Swap (0.8) had a third straight week in fractional territory.

Wednesday, July 1, 2015

Spotted Ratings, Tuesday 6/30/15


WHAT MATTERS:
  • FINALS UPDATE: America's Got Talent (2.5) adjusted up, while Beat the Champions adjusted down to 0.9. The soccer game (3.0) averaged 8.4 million viewers and peaked at over 12 million from 8:30-8:45, so BtC had pretty horrible retention of whatever was left in the postgame coverage.
  • The latest made-for-summer CBS drama Zoo opened with just over 8 million viewers and a 1.2 demo rating. This was far from a gaudy number but still represented a major improvement on the surrounding NCIS repeats, which were even weaker than usual (0.8 at 8:00, 0.7 for New Orleans at 10:00). But it was still another 25% behind last year's already modest Extant launch, which was itself less than half of what Under the Dome did two years ago.
  • Fox had huge numbers from the tail end of the USA's semifinal in the Women's World Cup (a preliminary 3.3 from 8:00-9:00), but very little interest in lead-out special Beat the Champions (1.1). Champions took a prelim 3.4 lead-in rating at 8:30 and dropped to 1.4 at 9:00, then 0.8 at 9:30.
  • Since last we spoke, America's Got Talent has had an impressive late June surge, growing to 2.6 for the first episode after the NBA Finals on June 23 and then coming back to 2.4 last night (with a 2.2 against the World Cup growing to 2.6 at 9:00). Both of these points were close to even with the similar part of last season. Its lead-out I Can Do That (1.4 last week, 1.5 last night) has also picked back up a bit since hitting a new low against the Finals.
  • ABC has been completely off the map since the Finals with Extreme Weight Loss (0.7 last week and this week) and some even lower comedy repeats in the 8:00 hour, while Fox had a similarly regrettable Tuesday last week with Are You Smarter Than a 5th Grader? (0.7) and a leftover World's Funniest Fails (0.5).

A18-49+ Update: Originals vs. Repeats, Comedies vs. Dramas in 2014-15


Here's a look at the different types of programming in 2014-15. This post will combine the broad programming categories (originals, repeats, sports, specials, movies) as well as the sub-categories within the original series realm (comedies, dramas, reality, news).

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