Friday, March 17, 2017

Cablemetrics: Greenleaf, Baby Daddy, Young and Hungry, Feud: Bette and Joan


These numbers are current through Wednesday, March 15.

WHAT MATTERS:
  • OWN's summer success Greenleaf returned in the spring, and the result was a new series low 0.48 and 43% behind its June 2016 series premiere (though that's still near the top of scripted cable this week).
  • After years of airing on Wednesday, veteran Freeform comedies Baby Daddy (0.29) and Young and Hungry (0.23) made the move to Monday. It was a particularly solid transition for Baby Daddy, which actually topped its February 2016 premiere by a hundredth.
  • It was a busy but mixed Sunday night for cable:
    • FX's Feud: Bette and Joan took a massive 42% drop to 0.30 in week two. E!'s The Arrangement (0.32) actually pulled ahead of Feud, as it was down just 11%. It continued to skew extremely female (0.50 W18-49/0.13 M18-49) but it was a bit less ridiculous than the 0.61/0.11 breakdown from week one.
    • The Walking Dead (4.88), one of the few shows to drop last week, was back on the upswing this time.
    • After big surges last week, premium cable anchors Homeland (0.44) and Big Little Lies (0.36) gave back a little bit. 
    • But their respective lead-outs, Billions (0.31) and Girls (0.31), continued moving in the positive direction. Girls hit its highest rating in the last two seasons, while Billions is starting to look like another Ray Donovan-esque series that consistently grows after the premiere.
FULL TABLE:

NameNetEp
A18-49
Last
SeasAvgy2yProjProjPlusSkewMale
The Walking Dead SpringAMC134.88
+4%
75.11-19%5.1341560%54%
The Haves and the Have NotsOWN110.67
+12%
40.69-13%0.695534%
GreenleafOWN10.48
20.48-43%0.362937%
LegionFX60.34
-11%
10.480.443658%61%
The DetourTBS50.44
+2%
20.46+8%0.443551%
Bates MotelA&E40.41
-11%
50.45-25%0.423445%
Being Mary JaneBET90.34
-8%
50.42-43%0.423455%
Feud: Bette and JoanFX20.30
-42%
10.410.302429%47%
HomelandSHOW80.44
-14%
60.39-15%0.433541%53%
The MagiciansSYFY80.29
+21%
20.34+10%0.332750%
The ArrangementE!20.32
-11%
10.340.292355%15%
Big Little LiesHBO40.36
-12%
10.320.332743%44%
UndergroundWGNA20.23
-38%
20.30-9%0.292344%36%
The FostersFREE160.28
+8%
40.30-6%0.302451%
WorkaholicsCOME100.28
0%
80.29-11%0.292478%
Baby DaddyFREE10.29
60.29+4%0.272261%
ColonyUSA90.28
+8%
20.27-30%0.262142%
Major CrimesTNT170.27
-7%
50.26-31%0.302415%
GirlsHBO50.31
+29%
60.25+5%0.262155%38%
ImpostersBRAV60.31
+35%
10.240.272143%
The AmericansFX20.24
0%
50.24-16%0.221833%58%
BillionsSHOW40.31
+15%
20.23-18%0.272238%64%
Young and HungryFREE10.23
40.23-23%0.201660%
OutsidersWGNA80.20
-5%
20.22-23%0.221836%
NashvilleCMT120.22
-19%
50.22-78%0.201629%38%
BasketsFX80.21
+5%
20.21-26%0.201653%
DetroitersCOME60.24
+50%
10.200.221768%
The ExpanseSYFY70.13
-13%
20.19-15%0.191541%
Sun RecordsCMT30.14
-7%
10.160.141129%46%
CrashingHBO40.17
+6%
10.150.161348%

The Cablemetrics table can be sorted by clicking any of the categories at the top (and a second click will sort in the other direction.) After having sorted by a category, you can hold SHIFT and click another category to sort by the second category within the first.

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