Tuesday, January 25, 2011

War of 18-49 Update, Medium (2010-11)

Let's take a look at the 2010-11 season (the seventh and final overall) of Medium on CBS.

2010-11 adults 18-49 low/average/high: 1.1/1.36/1.6

Rating the Ratings: If you're a TV show fan, you might dream (well, maybe secondarily to never getting cancelled) that your favorite show stick it to the network right after it's axed by making a miraculous ratings recovery. And Medium... sorta did that. I mean, I can't blame CBS for shortening its season seven order to 13 eps based on the first four weeks' trajectory: 1.4 -> 1.2 -> 1.2 -> 1.1. But then it shot back up to a 1.4 and stayed at that level or higher for eight of the last nine eps. I digress, though; that rally still left it down 25% from season 6. The drop isn't totally unexpected considering it lost its pairing with Ghost Whisperer, but a whooping 1.4 was probably not enough to make CBS truly regret (or consider changing) their decision once it was made. As with this fall's Biggest Loser, which was down about this amount year-to-year but finished stronger than it started, I'll go Grade: D+.

Here's the now updated War of 18-49 post for Medium.

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