Tuesday, October 13, 2009

First Two Weeks, Three Rivers

Sorry this was late, but on an NFL overrun Sunday, you pretty much have to wait on the finals.

Three Rivers (CBS)

As close as you can get to DOA on CBS. Its 1.9 demo is the lowest premiere for a non-Friday show on the big 4 this season.
Retention: Keeping a DOA audience means you're still DOA. The 11% drop for Three Rivers in week 2 could be potentially promising if not for what a disaster the premiere was.
Prognosis: This show is not thinking about a back 9 or a second season, it's thinking about how many more episodes it gets to air. I'm guessing one more. We've seen several shows in that 3 points area below that seem to be sticking around in the short term, but considering CBS' other three shows scored 6, 5, and 5, a 3 (with such a horrific debut) looks all the worse for this one.


The Vampire Diaries (6.3)
The Cleveland Show 4.9
NCIS: LA 4.4
Cougar Town 4.4
Modern Family 4.2
Flashforward 4.0

Melrose Place (3.9)
Community 3.8
Glee 3.5
Accidentally on Purpose 3.3
The Good Wife 3.1
Eastwick 3.0
The Middle 2.6

The Forgotten 2.6
Mercy 2.3
Trauma 2.2
Hank 2.1
Three Rivers 1.9
The Beautiful Life: TBL (1.8)
Brothers 1.0

The Good Wife +3%
Accidentally on Purpose -6%
Flashforward -8%
Glee -9%
Mercy -9%

Modern Family -10%
The Cleveland Show -10%
Three Rivers -11%
Cougar Town -14%
The Vampire Diaries -16%
The Beautiful Life: TBL -18%
The Middle -19%

Brothers - 20%
Trauma -23%
Eastwick -23%
The Forgotten -23%
Hank -24%
Community -29%
Melrose Place -31%

EXCELLENT (6 points) - NCIS: Los Angeles, Flashforward
GOOD ENOUGH (5 points) - Modern Family, The Vampire Diaries, Cougar Town, Accidentally on Purpose, Glee, The Cleveland Show, The Good Wife
BORDERLINE (4 points) - Mercy, The Middle
IN TROUBLE (2-3 points) - Community, Melrose Place, TBL:TBL, Eastwick, Three Rivers (3 points), The Forgotten, Brothers, Trauma, Hank (2 points)

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