Thursday, April 30, 2009

May Sweeps 2009 Week One Analysis by network


These sorted lists will only include individual shows, not show vs. show situations in the same timeslot.

BY NETWORK
ABC
20/20 (10-11pm) +47%
Dancing with the Stars (Mon.) -4%
According to Jim (8-8:30pm) -18%
Brothers & Sisters -18%
Desperate Housewives -20%
Dancing with the Stars (Tues.) -20%
(Wed. Lost vs. year-ago Thurs. Lost) -23%
Grey's Anatomy -23%
Extreme Makeover: Home Edition (8-9pm) -31%
(Fri. Wife Swap vs. year-ago Wed. Wife Swap) -41%

CBS
NCIS +17%
BBT +10%
2.5 Men +2%
60 Minutes even
Criminal Minds even
CSI: NY even
Rules -3%
HIMYM -3%
Ghost Whisperer -4%
Numb3rs -14%
CSI: Miami -15%
Survivor -19%
CSI -21%
Cold Case: -22%
(Tues. Without a Trace vs. year-ago Thurs. WAT) -24%

FOX
American Idol (Wed.) -8%
American Idol (Tues.) -10%
American Dad: -17%
Simpsons: -19%
Family Guy: -21%
(House 8pm vs. year-ago House 9pm) -21%
American Dad: -26%
(Thurs. Bones vs. year-ago Mon. Bones) -28%
(Thurs. Hell's Kitchen vs. year-ago Tues. Hell's Kitchen) -44%

NBC
30 Rock +11%
Office -5%
Law & Order: SVU -5%
Earl -8%
Law & Order -27%
Medium -29%
Dateline (2 hrs., Fri.) -32%
Dateline (7-8pm, Sun.): -38%

CW
Supernatural +10%
One Tree Hill -8%
America's Next Top Model -10%
Smallville -13%
Gossip Girl -23%
(8pm Reaper vs. year-ago 9pm Reaper) -36%

ANALYSIS:
I'm not a CBS-aholic, but they're the winner on a year-to-year basis, with Tuesdays improving and Mondays and Wednesdays looking pretty good, which is a lot more than almost anyone else can say. Idol is down by only single digits year-to-year, but a lot of Fox's scripted tentpoles are struggling. NBC is pretty steady on Tuesday and Thursday (we won't get much of a picture year-to-year on Biggest Loser using this method since it was done by May sweeps last year), but time period filler Dateline has become a disaster this year, and midseason saviors L&O and Medium are both sputtering. ABC is in pretty awful shape year-to-year on almost every night except for Friday and the first half of Monday. The CW's biggest problems are sophomores GG and Reaper.

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