Thursday, April 30, 2009

May Sweeps 2009 Week One Analysis by timeslot


Last one. Not including 7pm stuff, two-hour stuff, or 90-minute stuff in this list.

BY TIMESLOT
8:00 HOUR
NCIS +17%
BBT +10%
HIMYM -3%
Ghost Whisperer -4%
Earl -8%
American Idol (Tues.) -10%
America's Next Top Model -10%
Smallville -13%
According to Jim (8-8:30pm) -18%
Survivor -19%
Simpsons: -19%
(House 8pm vs. year-ago House 9pm) -21%
Gossip Girl -23%
(Thurs. Bones vs. year-ago Mon. Bones) -28%
Extreme Makeover: Home Edition (8-9pm): -31%
(8pm Reaper vs. year-ago 9pm Reaper) -36%
(Friday Wife Swap vs. year-ago Wednesday Wife Swap) -41%

9:00 HOUR
30 Rock +11%
Supernatural +10%
2.5 Men +2%
Criminal Minds even
Rules even
Office -5%
American Idol (Wed.) -8%
One Tree Hill -8%
American Dad: -17%
Desperate Housewives: -20%
Dancing with the Stars (Tues.) -20%
CSI -20%
Family Guy: -21%
Cold Case: -22%
(Wed. 9pm Lost vs. year-ago Thurs. 10pm Lost) -23%
Grey's -23%
(Thurs. Hell's Kitchen vs. year-ago Tues. Hell's Kitchen) -44%

10:00 HOUR
20/20 (10-11 pm) +47%
CSI:NY even
Law & Order: SVU -5%
Numb3rs -14%
CSI: Miami -15%
Brothers & Sisters: -18%
(Tues. Without a Trace vs. year-ago Thurs. WAT) -24%
Law & Order -27%
Medium -29%

ANALYSIS: No obvious correlations in this one, but I think 9:00 is probably the healthiest hour overall, with each of the other two hours having at least three larger declines than the larges same-day decline at 9:00. Half of 9:00's shows are seeing a single-digit decline or better.

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