Tuesday, September 23, 2025

A18-49+: Networks Update! (2019-25)


Happy Premiere Week!

Last week I went back and updated some of my new show metrics, and today, with a new season dawning, I'm gonna take a look at how the network race has shaken out over that same period. I talked extensively about the 1999-01 seasons for the networks when introducing that data, so I will just leave it to the six seasons that have happened since the last update (2019-25). Here's the full table of the networks' original, non-sports series averages in every regular season:

YearABCCBSNBCFox
1999-001207411295
2000-019485119106
2001-02829412891
2002-038791114108
2003-048296117105
2004-059610698101
2005-0610110584113
2006-0710610082121
2007-08989388129
2008-0910010382120
2009-109810678123
2010-119810677128
2011-129611577119
2012-139310993106
2013-149610610394
2014-1510310010094
2015-169610210399
2016-17989911188
2017-18989911091
2018-199697109100
2019-209993102111
2020-211059596104
2021-229810310395
2022-239810410098
2023-241021119392
2024-251031199177

When we last checked in on this stuff in 2018-19, we were at the tail end of a three-year NBC surge, brought on by the introduction of megahit This Is UsThe Voice near the peak of its powers, and the Chicago series still on the upswing. Just after that came a brief Fox surge driven by the Masked Singer, and then a return to mid-2010s-style four-way parity in 2021-22 and 2022-23, with all four networks averaging between a 95 and 105.

In the last two years, things have been moving fast, especially the rapid ascension of CBS and the rapid meltdown of Fox. A post-This Is Us NBC with declining Chicagos has dropped off as well, while ABC (probably the most consistently average network across the last 20 years) has been a little better than normal thanks to Dancing with the Stars and American Idol.

The Rise of CBS 

For CBS, the 119 average in 2024-25 was one of the strongest relative performances for any network in the era, especially impressive for a three-hour network that remains committed to full programming on Friday. How did they do it? I think breaking down their average by day of the week tells the story well:

YearMondayTuesdayWednesdayThursdayFridaySunday
2015-161131181151177990
2016-171091151091139096
2017-18921071131388291
2018-19901031091308096
2019-2085110112848295
2020-2185105819175132
2021-221021111159278129
2022-23981021119593130
2023-24901021459884134
2024-2510210414811288158

Five years ago, CBS had three pretty significant trouble nights: Monday (with mediocre drama performers like Magnum P.I. and All Rise), Thursday (where everything got much weaker immediately after The Big Bang Theory ended) and Sunday (another home to ratings-challenged dramas like God Friended Me and Madam Secretary).

By 2024-25, pretty much all those problems were solved. The first big step was the 2021 premiere of The Equalizer on Sunday, instantly raising the standard for that night. The next season brought the move of NCIS to Monday, which greatly helped that night while not particularly hurting the FBI-led Tuesday. And the last piece of the puzzle was the premiere of Matlock on Thursday last season, elevating a 9/8c hour that had struggled with post-TBBT comedies and So Help Me Todd.

Having a schedule with so few weaknesses is quite a feat. Only a few times in the entire era has a network's average programming on all five weeknights gone above the league average, as CBS did in 2024-25. ABC did it in 1999-00 by putting Who Wants to Be a Millionaire? everywhere. CBS did it three times in the middle of the era (2009-10, 2010-11, 2012-13) with a basic template of double-comedies, NCISSurvivor and 60 Minutes/The Amazing Race. Fox also pulled this off a couple times around the same period (2010-11 and 2011-12) with House/Glee/Idol/Idol/comedies.

But getting to a 119 network-wide average also meant several of the strengths got stronger. Survivor's 90-minute format and huge ratings gains took Wednesday night to a whole new level starting in 2023-24. Fire Country raised the already high Friday standard. And the NFL-inflated 60 Minutes plus a full season of Tracker were well more than enough to cancel out CBS' only real problem spot, the second half of Sunday.

You can argue this doesn't compare cleanly with strong networks in previous eras, since so many of the competitors are trying a lot less hard nowadays. But honestly, I'm not sure how much better the other nets would be doing even if they were trying, so I'll still give the eye some flowers.

The Fall of Fox 

...then there's Fox. How did they go from basically a league-average network to about as poor as anyone has ever done network-wide in the space of two years? You might remember that I counted the WWE in its average, and so maybe the WWE's huge ratings covered up the collapse until it was finally revealed in 2024-25.

While this is basically true, it was really only a one-, maybe two-year phenomenon:

YearFull AverageWithout WWEWWE
2019-2011111888
2020-2110410893
2021-229593105
2022-239890137
2023-249275165
2024-257777n/a

In fact, at the height of the Masked Singer-led surge in the COVID-affected years, the WWE was actually a drag on the network average (if not as much as Friday has been for other strong networks). While it was bringing up the average by 2021-22, the "cover-up" really only affected 2022-23 and especially 2023-24. What the without-WWE numbers reveal is that this collapse of Fox was very real. It just happened a year earlier than it appeared, and was fully complete by 2023-24; last season was actually a tiny comeback. The network is two years into a slump as bad as the worst years of NBC's post-Must See TV doldrums. To examine that, here's the day breakdown:

YearMondayTuesdayWednesdayThursdayFridaySunday
2019-20124871757488109
2020-21113641541039385
2021-221086910661105108
2022-2388789782137105
2023-245963817516594
2024-2562609775n/a90

While the struggles of Animation Domination are taking a toll on Sunday, the NFL lead-in juice is still enough to keep that night from being a huge player in Fox's downfall, relatively speaking. Tuesday is quite weak, but the night has been terrible for Fox pretty much since Glee and New Girl were dominating in 2011-12. And, again, Thursday is bad, but not particularly worse than it has been since Fox dumped American Idol in 2016.

The real culprits in the more recent collapse are Wednesday, where The Masked Singer went from megahit to mediocre, and Monday, which has become another test pattern like Tuesday since 9-1-1 went away. I might be missing something but I think these last two years are the first time a network has been below league average on all five weeknights since CBS all the way back in the pre-Survivor/CSI season of 1999-00. Even NBC at its worst could count on The Biggest Loser and SVU to keep Tuesday afloat.

The barren NBC of 15 years ago flirted with giving up entirely, but went back to more conventional practices and saw The Voice, the Chicagos and This Is Us bring them back from the brink. In the big 2025, it's very much worth wondering if Fox will care enough to even bother trying to improve their fortunes.

The Others

For completeness, I will post these daily breakdowns for the other two networks across the last six years. Some good stuff here, but since the network-wide averages did not shift as drastically, in the interest of actually getting this post out I'm not gonna write 'em up. Maybe next time, or feel free to do so in the comments. :-) Enjoy the new season!

ABC:

YearMondayTuesdayWednesdayThursdayFridaySunday
2019-20124909010972100
2020-21139110761168598
2021-2212096749390105
2022-2311197849187114
2023-241191068511179117
2024-25131129858874130

NBC:

YearMondayTuesdayWednesdayThursdayFridaySunday
2019-20132133135696752
2020-21105114132856251
2021-22961071461066790
2022-23116931341126655
2023-2410386108996856
2024-2510583119916669

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