Friday, November 27, 2015

Spotted Ratings, Thursday 11/26/15


WHAT MATTERS:
  • FINALS UPDATE: TBBT (R) adjusted down to 3.2 and Life in Pieces to 2.1. Mom went up to 1.7. The NBC football game ended up with a massive 9.0 demo rating, which was 22% above Thanksgiving night last year.
  • Thanksgiving Thursday was another particularly resounding lesson in "NFL lead-ins matter," as The Big Bang Theory (3.4) appears headed for one of the biggest repeat telecast ratings in recent memory leading out of CBS' late afternoon game. That helped to keep Life in Pieces (2.2), Mom (1.6), 2 Broke Girls (1.6) and Elementary (1.0) at pretty normal levels in spite of the depressed overall viewing. (All these shows started about two minutes later than usual, so there could be slight downward adjustments.)
    • Ultimately, it seems like programming originals on Thanksgiving is pretty worthwhile if you have the late-afternoon game helping out. But another thing to keep in mind is that CBS may not have the same kind of scheduling crunch if they lose Thursday Night Football in future seasons. 
  • On the other side of the coin, there was Fox, which got a 1.3 for a two-hour dog-themed special leading out of the late afternoon game last year. This year, lacking that lead-in, "FOX's All-Star Dog Rescue" could only muster up a third of that rating, averaging a 0.4 in both hours.
  • NBC did huge business with the Thanksgiving primetime NFL game (more on how huge after finals), while ABC averaged a 0.5 for three hours of comedy repeats (led by 0.6 for The Muppets at 8/7c and The Middle at 9/8c).

FULL TABLE:


InfoShowTimeslot
A18-49 Skew Last% Last# LeLa Rank y2yTLa Ty2y
The Muppets (R) 0.5 31%




-80%
-17%
Fresh Off the Boat (R) 0.4 34%




-84%
-33%
The Middle (R) 0.6 41%




-75%
+20%
The Goldbergs (R) 0.5 36%




-79%
+0%
Last Man Standing (R) 0.5 32%




-78%
-17%
Dr. Ken (R) 0.4 29%




-83%
-33%
ABC:-80%-15%
The Big Bang Theory (R) 3.2 34%




-16%
+78%
Life in Pieces 2.1 35%
+17%
+0.3
-0.6 2/9
+17%
+31%
Mom 1.7 32%
+0%
+0.0
+0.3 1/4
+6%
+0%
+13%
2 Broke Girls 1.6 34%
-6%
-0.1
+0.0 2/3
+0%
-6%
+45%
Elementary 1.0 24%
+11%
+0.1
-0.1 2/4
-17%
+11%
-17%
CBS:-2%+26%
Football Night in America p3 4.0 40%
+18%
+0.6
n/a 9/13
-9%
+264%
-9%
Sunday Night Football 9.0 41%
+43%
+2.7
+0.6 4/13
+11%
+689%
+22%
NBC:+621%+18%
FOX's All-Star Dog Rescue 0.4 24%
-56%
-69%
Fox:-56%-69%
Whose Line Is It Anyway? (R) 0.3 33%




-40%
+50%
Whose Line Is It Anyway? (R) 0.3 34%




-40%
+0%
Whose Line Is It Anyway? (R) 0.3 37%




-25%
-25%
Whose Line Is It Anyway? (R) 0.4 47%




+0%
+0%
CW:-28%-0%
Big5:+67%+6%

The full table can be sorted by clicking any of the category names at the top. Hover over 'Last', 'y2y' and timeslot numbers for more information on the previous episode(s) being compared.

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