Sunday, August 22, 2010

CW demo: Will the Kardashians beat Jersey Shore?

Decided to do a little ratings digging on the Kardashians shows this afternoon and noticed that the most recent finale of Keeping Up with the Kardashians on 2/21/10 got some pretty stout numbers: 4.807 million total viewers, a 2.7/7 A18-49, and a 5.1/14 in the "CW demo" of W18-34 (I'm not sure whether it's E!'s target audience, though). Those were all series highs. I knew the show had gotten much bigger recently, but I hadn't quite realized how big.

So the question is will tonight's season premiere of this show beat Jersey Shore this week? It could be a pretty close call in all three categories, as the shows skew pretty similarly. But working against the Kardashians is the fact that Jersey Shore had its best episode yet, rating as follows according to TravisYanan:
Jersey Shore (10pm, 61 minutes)
- 5.504 million viewers
- 3.5/6 HH
- 2.8/9 A18-49
- 5.3/17 W18-34
I'm gonna guess the Kardashians' premiere comes up a little short, but I wouldn't be too surprised either way.

And as a side note, the Kardashians' spinoff Kourtney & Khloe Take Miami is pretty strong in its own right, but not quite on the level of the mothership down the stretch of last season; it has yet to break a 2.0 in A18-49, peaking at a 1.9 three weeks ago. Its finale last Sunday hit a 1.8.

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