Monday, August 15, 2022

The Breakdown: NBC Friday in 2021-22 (Home Sweet Home, The Blacklist, Dateline)




It's time for a journey through the NBC Friday schedule in 2021-22...


fall

Year8:008:309:009:3010:0010:30Avg
2020-21American Ninja Warrior (R)Dateline62
506968
2021-22Home Sweet HomeDateline60 (-3%)
37 (-25%)72 (+5%)72 (+5%)

VsAvg-31%+8%+1%-6%
Rank19/2111/218/2113/21

With only one hour up for grabs, NBC tried Ava DuVernay reality series Home Sweet Home in October, but it had a rough four-week run of all 0.2's and got shipped off to Peacock. The Wall ended up filling in for a handful of weeks, but mostly the timeslot was just treading water in anticipation of the return of The Blacklist after the new year.

winter

Year8:008:309:009:3010:0010:30Avg
2020-21The BlacklistDateline59
566161
2021-22The BlacklistDateline73 (+24%)
58 (+3%)81 (+33%)82 (+35%)

VsAvg-7%+23%+16%+11%
Rank13/212/214/215/21

The winter had more filler in the 8/7c hour leading into the Olympics, and then The Blacklist finally returned to the night in late February after airing nine Thursday episodes in the fall/early winter. Dateline actually had some of its most impressive episodes in January after the random stuff.

spring

Year8:008:309:009:3010:0010:30Avg
2020-21The BlacklistDateline60
556262
2021-22The BlacklistDateline64 (+8%)
48 (-12%)73 (+17%)73 (+17%)

VsAvg-8%+17%+11%+7%
Rank13/212/215/217/21

The Blacklist dropped off in the spring, posting 0.2's for the majority of its post-DST eps. Dateline also took a spring dip, but still handily stayed ahead of last year's pace.

Rating the Ratings

NameLoAvgHiy2yPlusLabelPlusy2yResults
Dateline Fri*0.30.370.5-8%73solid(Fri)+16%
The Blacklist*0.20.290.4-17%57flop+5%detail
Home Sweet Home0.20.190.2
37flop


Dateline Fri: Really solid ratings all season, and the one segment that wasn't as stellar (fall) was probably held back by the Home Sweet Home lead-in. After several years in the 60s, this took Dateline Friday back to its high-end historical ratings from circa 2016-18. Grade: A-.

The Blacklist: Already updated.

Home Sweet Home: Shipped to Peacock after 4 episodes. Not a lot of stuff gets pulled from the schedule prematurely these days, so I think I have to go Grade: F.

The names in this last table link to the shows' War of 18-49 pages. Links with an asterisk(*) have been updated with the new info. Updates to younger shows will come later in the summer.

Previous Breakdowns for NBC Friday: 2015-16 | 2016-17 | 2017-18 | 2018-19 | 2019-20 | 2020-21

Here's the now updated Schedules Plus for NBC Friday.

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